“Deploy Empathy” is a valuable resource if you’re working to generate powerful product insights from customer interviews. It provides you with the right customer interview mindset, as well as presents many real-life examples, resources, and templates. What I love about Deploy Empathy The mindset (and why): Michele was very competent to translate her vast experience […]
Teresa Torres is an author, speaker, and product discovery coach. In “Continuous Discovery Habits”, she explains how effective product teams work to discover great products. Although its examples come from a mature product company’s perspective, its lessons are extremely valuable for early-stage startups as well. What I love about it The Dynamics and The Principles: […]
“Inspired” is about product management. More specifically, it’s about the dynamics behind the product discovery process—creating and validating product ideas. Throughout the book, Marty Cagan reveals the pillars of successful tech product discovery initiatives. In the first part of the book, you’ll learn about the key roles of a typical product team. Besides the Product […]
I recommend Atomic Habits if you’re looking for: The lack of consistency can kill your startup dream. The efforts to validate your hypothesis happen through a continuous process based on “build-measure-learn” cycles. You build something and test it with potential customers. Next, you measure the results of this interaction. Then, you generate insights from what […]
First, they understand what your product is. Only then, they consider saying ‘yes’ to your offer. Probably, you’ve been thinking about the first step as something natural. Right? You perfectly described your product’s features on your landing page. That’s more than enough for them to understand your product. Isn’t it? Nope. Definitely, not. “Tell them […]
According to Reid Hoffman (LinkedIn founder) and Chris Yeh (writer, investor, and entrepreneur), “blitzscaling” is the strategy of prioritizing speed over efficiency in the face of uncertainty. Indeed, it’s impressive when founders make their startups huge really fast. Like Uber, Airbnb, Amazon, and other companies that didn’t exist just a few years ago. And now… […]
Entrepreneurial Negotiation is a comprehensive guide to the negotiation process and how to improve one’s negotiation skills. As a startup founder, you’ll have to negotiate with many parties like co-founders, customers, suppliers, employees, and other stakeholders. What you get from each negotiation will impact directly your startup’s short and long-term outcomes.
I bought The Startup Owner’s Manual many years ago and I’m still using it heavily. First, if you don’t know Steve Blank, stop for a minute and check his blog. Steve is a startup guru and this book is the #1 Amazon Title in the “Entrepreneurship” category.
Traction is a book I’ve recommended many times to new startup founders. If you want to come up with effective strategies to get new customers for your startup, “Traction” will help you a lot. First, it presents and explains the following 19 different strategies to acquire customers:
It took me some time to read this book because I thought it would follow much of the thoughts I’ve seen in The Lean Startup (Eric Ries) and The Startup Owner’s Manual (Steve Blank). Indeed, once it is based on The Lean Startup methodology, Ash has naturally included its elements in Running Lean. However, there […]