Obviously Awesome by April Dunford

Obviously Awesome - April Dunford

I recommend Obviously Awesome if you want to: Develop a strong and unique value proposition for your product Increase your chances against competition Get a structured way of thinking about your product and features First, they understand what your product is. Only then, they consider saying ‘yes’ to your offer. Probably, you’ve been thinking about […]

Blitzscaling by Reid Hoffman and Chris Yeh

Blitzscaling - Reid Hoffman

According to Reid Hoffman (LinkedIn founder) and Chris Yeh (writer, investor and entrepreneur), “blitzscaling” is the strategy of prioritizing speed over efficiency in the face of uncertainty. Indeed, it’s impressive when founders make their startups huge really fast. Like Uber, Airbnb, Amazon and other companies that didn’t exist just a few years ago. And now… […]

Entrepreneurial Negotiation by Samuel Dinnar and Lawrence Susskind

Entrepreneurial Negotiation - Lawrence Susskind

Entrepreneurial Negotiation is a comprehensive guide for you to understand the negotiation process and to improve your negotiation skills. As a startup founder, you’ll have to negotiate with many parties like co-founders, customers, suppliers, employees and other stakeholders. What you get from each negotiation will impact directly on your startup’s short and long-term outcomes.

The Startup Owner’s Manual – by Steve Blank and Bob Dorf

The Startup Owners Manual - Steve Blank

I bought The Startup Owner’s Manual many years ago and I’m still using it heavily. First, if you don’t know Steve Blank, stop for a minute and check his blog. The guy is a startup guru and this book is #1 Amazon Title in “Entrepreneurship” category.

Traction – by Gabriel Weinberg

Traction - Gabriel Weinberg

Traction is a book I’ve recommended many times to new startup founders. If you want to come up with effective strategies to get new customers for your startup, “Traction” will help you a lot. First, it presents and explains the following 19 different strategies to acquire customers:

Running Lean by Ash Maurya

Running Lean - Ash Maurya

It took me sometime to read this book because I thought it would follow much of the thoughts I’ve seen in The Lean Startup (Eric Ries) and The Startup Owner’s Manual (Steve Blank). Indeed, once it is based on The Lean Startup methodology, Ash has naturally included its elements in Running Lean.

Exponential Organizations by Salim Ismail, Michael Malone and Yuri Van Geest

Exponential Organizations - Salim Ismail

Are you designing your startup to be an exponential organization? If still don’t know what it is, I recommend you the book Exponential Organizations. Let’s hear the authors: “An Exponential Organization is one whose impact (or output) is disproportionally large—at least 10x larger—compared to its peers because of the use of new organizational techniques that […]

Hacking Growth by Sean Ellis and Morgan Brown

Hacking Growth - Sean Ellis

You know those books that make you change your mind and have a much clearer understanding about something in life? This is the case of “Hacking Growth”, by Sean Ellis (founder of growthhackers.com) and Morgan Brown.

The Innovator’s Dilemma by Clayton M. Christensen

The Innovators Dilemma - Clayton Christensen

This is certainly a must-read book for everyone that wants to understand the dynamics of disruptive and sustaining innovations. Clayton Christensen brings essential conclusions from his study about the Hard Disk industry evolution. These conclusions help us on understanding why disruptive innovations represent such a big threat for established companies. Why is it so difficult […]