Book: The Startup Owner’s Manual – by Steve Blank and Bob Dorf

I bought this book many years ago and I’m still using it heavily.

First, if you don’t know Steve Blank, stop for a minute and check his blog. The guy is a startup guru and this book is #1 Amazon Title in “Entrepreneurship” category.

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Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya

It took me sometime to read this book because I thought it would follow much of the thoughts I’ve seen in The Lean Startup (Eric Ries) and The Startup Owner’s Manual (Steve Blank).

Indeed, once it is based on The Lean Startup methodology, Ash has naturally included its elements in Running Lean.

However, there are two elements that made this reading to be great.

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Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg

This is a book I’ve recommended many times to new startup founders.

If you want to come up with effective strategies to get new customers for your startup, “Traction” will help you a lot.

First, it presents and explains the following 19 different strategies to acquire customers:

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Business Model Generation by Alexander Osterwalder and Yves Pigneur

A great business model is the basis of any successful startup.

In this book, you’ll learn about The Business Model Canvas (BMC)—which is a very objective framework that will help you on designing, analyzing and iterating your business model.

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Exponential Organizations by Salim Ismail, Michael Malone and Yuri Van Geest


Are you designing your startup to be an exponential organization?

Don’t know what it is? Let’s hear the authors:

“An Exponential Organization is one whose impact (or output) is disproportionally large—at least 10x larger—compared to its peers because of the use of new organizational techniques that leverage accelerating technologies.”

What I love about “Exponential Organization” is that it objectively presents the factors that allow an organization to be exponential, making it easy to understand the practical applications of its principles.

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Hacking Growth by Sean Ellis and Morgan Brown


Certainly, understanding Growth Hacking methodology may help you a lot on validating your product as well as choosing and optimizing the marketing channels that will boost your startup growth.

First you have to understand that your startup growth shouldn’t be treated as a mere consequence of your product’s intrinsic value. Don’t think your customers will run to buy from your startup just because you have a great product.

In this book, Sean Ellis (founder of growthhackers.com) and Morgan Brown present—through several examples—the process called Growth Hacking. The process consists basically of:

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The Innovator’s Dilemma by Clayton M. Christensen

This is certainly a must-read book for everyone that wants to understand the dynamics of disruptive and sustaining innovations.

Clayton Christensen brings essential conclusions from his study about the Hard Disk industry evolution. These conclusions help us on understanding why disruptive innovations represent such a big threat for established companies.

Why is it so difficult for big companies to disrupt their own products and markets if they have plenty access to money, knowledge and power? The answer is not so simple.

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Zero to One by Peter Thiel


As the Co-founder of Paypal and an experienced venture capitalist, Peter Thiel knows well how the silicon valley works.

In Zero to One, Peter presents a lot of his knowledge about the dynamics of the startups business in a very provocative way.

His statements regarding monopoly, venture capitalism, innovation, competition, value, technology, mindset and attitude, money will make you think about how will you build and capture value with your startup.

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