Traction is a book I’ve recommended many times to new startup founders.
If you want to come up with effective strategies to get new customers for your startup, “Traction” will help you a lot.
First, it presents and explains the following 19 different strategies to acquire customers:
- Targeting Blogs
- Unconventional PR
- Search Engine Marketing (SEM)
- Social and Display Ads
- Offline Ads
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Viral Marketing
- Engineering as Marketing
- Business Development (BD)
- Affiliate Programs
- Existing Platforms
- Trade Shows
- Offline Events
- Speaking Engagements
- Community Building
Then, you’ll learn the “Bullseye” methodology to prioritize, test, and validate the most effective traction channels.
The emphasis on being creative while designing your channels to avoid the saturated ones is one of many great insights Gabriel brings us.
Check other books I have on my bookshelf.