Traction – by Gabriel Weinberg

Traction is a book I’ve recommended many times to new startup founders.

If you want to come up with effective strategies to get new customers for your startup, “Traction” will help you a lot.

First, it presents and explains the following 19 different strategies to acquire customers:

  1. Targeting Blogs
  2. Publicity
  3. Unconventional PR
  4. Search Engine Marketing (SEM)
  5. Social and Display Ads
  6. Offline Ads
  7. Search Engine Optimization (SEO)
  8. Content Marketing
  9. Email Marketing
  10. Viral Marketing
  11. Engineering as Marketing
  12. Business Development (BD)
  13. Sales
  14. Affiliate Programs
  15. Existing Platforms
  16. Trade Shows
  17. Offline Events
  18. Speaking Engagements
  19. Community Building

Then, you’ll learn the “Bullseye” methodology to prioritize, test and validate the most effective traction channels.

The emphasis on being creative while designing your channels to avoid the saturated ones is one of many great insights Gabriel brings us.

Traction, by Gabriel Weinberg
Check it on Amazon

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