Bookme: A Pakistani E-ticketing Platform And Its Traction Story – with Faizan Aslam [Ep#13]

In 2013, Faizan took his wife to the movies in a distant city, once the city they lived in didn’t have a cinema. However, when they got there, there were no available seats left, which made them got back home frustrated.

With a background in technology, Faizan had an idea: to build a platform in which people could buy their tickets online, so things like what he and his wife went through didn’t happen again.

That’s the moment Faizan started developing Bookme, which today provides tickets for the Cinemas, buses and events.

Want to know how Faizan got from that idea to the traction stage? Don’t miss the 13th episode of The Traction Stage podcast!


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Automio: A Platform For Lawyers to Automate and Market Their Services – with Claudia King [Ep#12]

Claudia King worked for many years as a lawyer, but she became really stressed out about the so called billable-hour model. As in any service that depends on the time of the people working in the company, the scalability of the business is restrained by the number of hour people are able to perform.

With a strong interest for automation, Claudia became determined to disrupt that kind of business model by not only automating the processes, but allowing lawyers to sell their automated services online.

In the 12th episode, Claudia tells us about the early days of her startup Automio and what were the challenges she faced to find the product-market fit and finally generate traction.

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Goodwall: Generating Traction for a Platform that Connects Students, Universities and Employers – with Taha Bawa [Ep#11]

You’re a high school student, who wants to enter in some of the best universities. Or maybe you are already studying in the university, but wants to get an awesome job in a great company.

Goodwall is a platform with the purpose to connect high school students with universities and college students with companies they could work for.

And it does that by leveraging all the accomplishments, skills and knowledge of users so they can be seen by the “real” world.

In this episode, Taha Bawa, co-founder of Goodwall, tells us how was his startup’s journey from the idea to traction.

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Trax: A Platform That Digitizes The Physical World Of Retail And Its Traction Story – with Joel Bar-El [Ep#10]

Undoubtedly, Augmented Reality (AR) has an enormous potential to change several industries in the next years.

Trax, the startup of our 10th episode, is focusing its efforts on using AR to change the way retail companies manage their on shelf products. To retailers, that means being able to better visualize, in real-time, their products in-store conditions and performance across all retail channels, so they can get gather better insights about their strategies and execution.

In this episode, Joel Bar-El, co-founder of Trax, tells us how the startup went from an idea to contracts with giant retailers like Coca-Cola and Proctor & Gamble.  

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Airspace: Traction Of A Platform For Time-Critical Deliveries – with Nicholas Bulcao [Ep#9]

Waiting for something to be delivered makes you anxious. Right? Well, there are some businesses that get more than just anxious by late deliveries.

An airline company that is waiting for a part to one of its planes may lose up to U$ 150,000 per hour if its aircraft stays on the ground. A patient who waits for an organ to be delivered in the hospital, might have her chances of surviving reduced the more she has to wait.

Well, solving this kind of critical shipping problems is exactly the focus of Airspace Technologies. 

In this episode, Nick Bulcao, co-founder of Airspace, tells us about the very beginning of Airspace’s journey and how he and his co-founder were able to generate traction for the company. 

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How Much Money Does Your Startup Need To Generate Traction?

Certainly, this is the kind of question you need to answer in order to improve your startup’s chances of success.

While the lack of cash means the end of your startup’s activities, raising too much money may force you into unnecessary sacrifices—delivering too much equity to investors, accepting unfavorable terms, etc.

Hey! To make the most of this learning, I’m providing you a FREE SPREADSHEET, so you may practice with your own numbers… 

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Riby: How a Fintech Got Traction By Helping People On Accessing Financial Services In Africa – with Abolore Salami [Ep#8]

Here we go to Africa, where we find many people who work hard but have difficulties in earning a good income as well as in saving for their futures.

And these are exactly the issues that our next guest, Abolore Salami, is addressing through his  startup: Riby.

Riby provides cooperatives a platform to organize their businesses as well as to help their customers to engage in financial activities as receiving, payment and saving money.

Want to see how Riby has generated traction? Don’t miss this episode!

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Define Your Startup’s Minimum Viable Product (MVP)

You’ll only be able to generate good traction when all the three elements of your idea are properly defined—the problem, the solution and the business model.

Which means your assumptions about each one of these elements have to be true.

And to know which of your current assumptions work and those that should be replaced by better assumptions, there is just one way, my friend: to validate them in the market—with real people.

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Bambu: How a Robo-Advisory Platform For Financial Institutions Generated B2B Traction – with Ned Phillips [Ep#7]

Undoubtedly, personal financial planning is at the core of all significant financial achievements we have in our lives. Considering that our biggest financial goals are achieved only through the right balance between long-term and short-term spending decisions, it is important to have a good discipline to achieve them.

Bambu developed a digital solution that provides financial institutions a way to help their customers to have that discipline. Through a robo-advisory platform, it gathers information about each customer’s financial goals as well as their spending habits to provide them a clear way to monitor their level of achievement and to suggest ways of improving their saving decisions.

In this episode, Ned Phillips—Bambu co-founder—tells me his startup’s journey from the initial idea to the traction stage. 

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Boostlingo: Traction Of A Platform That Connects Interpreters To The World – with Dieter Runge [Ep#6]

A patient who needs to communicate with her doctor in another language. An accused person that needs to speak in foreign country court. A deal going on between two negotiators of different native languages. What all these cases have in common? The need for an interpreter.

Today, we’ll know the story of Boostlingo, an unified interpretation platform that is connecting interpreters from all over the world to people and organizations that need them in many different situations.

For people and companies, Boostlingo provides a way to easily schedule interpretation services. For interpreters, it provides a system through which they can deliver their services as well as manage their interpretation businesses. 


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