Design Your Hypothesis Through The Business Model Canvas

After assessing your startup idea, it’s time to translate it into a business model hypothesis, which will help you on better:

  1. Visualizing the idea: the business model hypothesis will consolidate the problem and the solution in the business model component called “value proposition” which—with other 8 components—will bring you a clearer picture of what you’re aiming to build.
  2. Communicating the idea: once it is easier to visualize it, it will be easier to communicate your idea to other stakeholders as: employees, co-founders and investors.
  3. Iterating the idea: With a structured framework, it will also be easier to analyze and define which assumptions should be tested first and how could you iterate your business model hypothesis in order to achieve success.

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Exponential Organizations by Salim Ismail, Michael Malone and Yuri Van Geest


Are you designing your startup to be an exponential organization?

Don’t know what it is? Let’s hear the authors:

“An Exponential Organization is one whose impact (or output) is disproportionally large—at least 10x larger—compared to its peers because of the use of new organizational techniques that leverage accelerating technologies.”

What I love about “Exponential Organization” is that it objectively presents the factors that allow an organization to be exponential, making it easy to understand the practical applications of its principles.

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Assessing Your Startup Idea: The Problem, The Solution And The Business Model

Once you are completely sure about founding a startup (and not a small company) it’s time to assess the current strength of your startup idea.

Of course, this very first assessment is not a prediction of your startup success. Instead, the intention is to help you on thinking about the components of a great startup idea and which of these components you still need to further investigate and validate in your own idea.

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Hacking Growth by Sean Ellis and Morgan Brown


Certainly, understanding Growth Hacking methodology may help you a lot on validating your product as well as choosing and optimizing the marketing channels that will boost your startup growth.

First you have to understand that your startup growth shouldn’t be treated as a mere consequence of your product’s intrinsic value. Don’t think your customers will run to buy from your startup just because you have a great product.

In this book, Sean Ellis (founder of growthhackers.com) and Morgan Brown present—through several examples—the process called Growth Hacking. The process consists basically of:

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A Startup Or A Small Company? That Is The Question…

Your first step in building a successful startup is… to be sure you should really found a startup (instead of a small company). Seriously, think about that.

In the last years, the word “startup” became so popular that it’s commonly used as a synonym for ‘a small company’ or ‘a company recently founded’.

And, believe me, the difference is huge.

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Startup Team: Recruiting, Evaluating and Convincing People to Jump On Board

And here we go to one of the most crucial things to be defined at the beginning of your startup: THE INITIAL TEAM.

As Alexander Varvarenko, founder of ShipNext, told me once:

…we spent one and a half years building a team. That team was tested on different other projects.

You must consider investing a significant amount of your time in the task of recruiting people. These people may be: co-founders, employees or outsources.

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Farmstand: How a Sustainable, Ethical And Healthy Food Startup Found Traction – with Steven Novick [Ep#5]

After being diagnosed with cancer in 2006, Steven Novick was decided to adopt healthier eating habits in his life. However, as everyone that has taken that decision, he noticed how difficult it was to find healthy food for affordable prices. To solve this problem, he decided to found Farmstand.

In our fifth episode, Steven Novick tells us about Farmstand’s journey to traction. He goes into important topics as: initial research and test, challenges of being sustainable and marketing strategy.

Farmstand has more than 20 restaurants in London and aims to bring healthy, tasteful and affordable meals for everyone. Last month, it has raised $3 million in Series A funding.

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BabelBark: Traction In a Multi-sided Platform For The Pet Industry – With Roy Stein [Ep#4]

In episode 4, I interviewed Roy Stein, co-founder of BabelBark—an american startup that connects dog trainers, walkers, groomers, shelters and veterinaries directly with pet parents via a mobile enabled platform. Roy brings into the conversions very insightful elements as: the idea generation, solving the chicken-egg dilemmaprototype developmentbeta testers communities and the platform monetization strategyToday, the BabelBark has more than 500 businesses and over 150,000 pets connected. Last month, it has raised US$ 4.5 million in a Series A Funding.

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Is Your Market Big Enough? 3 Steps to Assess Your Startup’s Market Size

Even with a great idea you won’t go too far if there isn’t a big enough market that allows your startup to grow significantly. That’s why you should assess the size of the opportunity you’re working on, since the very beginning.

MARKET SIZE IN 3 STEPS

Certainly, there are several ways to estimate your startup’s market size and you should look for the most reasonable methodology in your case. The most important is to work on some kind of logic. Here, we’ll base our logic on 3 well-known market concepts: Total Addressable Market (TAM), Served Available Market (SAM) and Target Market.*

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