Prioritize and Optimize: The Founder’s Everyday Mission
Cash Management is the key to unlocking your startup’s potential. And the mission of wisely managing your cash is translated into 2 powerful orders: Prioritize and Optimize. To prioritize is to be effective. To optimize is to be efficient. But, wait. What exactly do these words mean? What’s the difference between one and the other? […]
3 Attitudes To Leverage Your Early-Stage Startup’s Cash
The way you manage your startup’s cash in the early days will directly impact your chances to succeed. By making the right choices, you’ll guarantee enough money to support your validation process and to find traction. By making the wrong ones, you’ll find yourself in a dead-end, with your pockets empty. In the next paragraphs, […]
Subscription Marketing: CAC, LTV, and ROI
A great subscription startup demands wise marketing initiatives. And to be wise about your marketing campaigns you must master key metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and Return on Investment (ROI). Probably, you’ve listened about these metrics before. They might seemed interesting, but you didn’t care thaaaat much about them. […]
Obviously Awesome by April Dunford
First, they understand what your product is. Only then, they consider saying ‘yes’ to your offer. Probably, you’ve been thinking about the first step as something natural. Right? You perfectly described your product’s features on your landing page. That’s more than enough for them to understand your product. Isn’t it? Nope. Definitely, not. “Tell them […]
“AARRR!”: The Pirate Metrics And Your SaaS Subscription Startup
The “Pirate Metrics” is a powerful framework that provides you with 5 key metrics to manage your startup’s growth. It was created by Dave McClure, and it’s made of essential metrics that startup founders should know by heart. They’re called pirate metrics because… well… the acronym sounds like a pirate yelling—“AARRR!”—and it stands for: ACQUISITION […]
Designing a Business Model For Your SaaS Subscription Startup
How much of your creative time have you invested in designing the business model for your SaaS subscription startup? There are two kinds of startup founders. The first believes success will naturally emerge from the product idea. The second believes success will happen only through a powerful business model. Which kind of founder do you […]
7 Customer Interview Tips To Generate The Best Insights
Okay. You’re excited because you’ve scheduled some customer interviews. You know this is a great opportunity to generate insights that will boost your startup development. But, some entrepreneurs simply waste this wonderful opportunity because they ignore one or more of the following customer interview tips. 1. Ask Open-Ended Questions The more your customers talk, the […]
Doing Customer Interviews? Be Sure To Cover These 7 Topics
Generating insights from customer interviews is one of the 9 Cheap (But Powerful) Steps To Get Your Startup Idea Going. But, what kind of insights should you get from these interviews? To avoid turning customer interviews into just nice conversations, I always have in mind the following seven insights. P.S.: I Consider items 1 to […]
9 Cheap (But Powerful) Steps To Get Your Startup Idea Going
Is “lack of money to launch my startup” your favorite excuse for not executing your business idea? Definitely, you must redesign your logic. Right now. Money is indeed necessary to build a successful business. But, not having enough money to build the whole business doesn’t mean you cannot start your execution. Actually, taking the first […]
Abartys Health: Saving Lives by Providing Accurate Patients’ Data – with Dolmarie Mendez [Ep#21]
Abartys Health is a startup from Puerto Rico. It has created a system that allows seamless data flow and communication between insurers, doctors, and patients. Today, it has more than 1 million patients registered, 700,000 providers enrolled and $11 million in Annual Recurring Revenue. In our 21st episode, Dolmarie Mendez tells us Abartys traction story […]
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