5 Methods To Validate Your Startup Solution

After identifying the riskiest assumptions about your startup solution, it’s time to validate it with real people. But, what validation methods can you use? In this post, I’ll present you 5 well-known validation methods: wireframes, mockups, prototypes, landing pages and MVPs. WIREFRAMES A wireframe is a very simple, sketchy representation of your solution. Its main […]

Cityfurnish: An Indian Startup That Provides Online Furniture Rental – with Neerav Jain [Ep#20]

Cityfurnish - Neerav Jain - Episode 20

Cityfurnish is a startup from India that offers online furniture rental. It was founded in 2015 by Neerav Jain and Saurabh Gupta and today it has more than 10 thousand subscribers, $3MM in Anual Recurring Revenue. In our 20th episode, Neerav tells us about the beginning of the journey, the idea validation process, the marketing […]

Blitzscaling by Reid Hoffman and Chris Yeh

Blitzscaling - Reid Hoffman

According to Reid Hoffman (LinkedIn founder) and Chris Yeh (writer, investor, and entrepreneur), “blitzscaling” is the strategy of prioritizing speed over efficiency in the face of uncertainty. Indeed, it’s impressive when founders make their startups huge really fast. Like Uber, Airbnb, Amazon, and other companies that didn’t exist just a few years ago. And now… […]

BeOn: Connecting Community To Improve Security – with Gustavo Caleffi [Ep#19]

BeOn - Gustavo Caleffi - Episode Cover

To feel safe is a basic need of human beings. Unfortunately, in today’s world security issues are present in everyone’s lives. But, how can we prevent something from threatening our security? Gustavo Caleffi believes the answer relies on bonding community connections and making people aware of the dangers, so they can avoid being harmed. And […]

Anzu.io: A Startup That Brings Real-World Ads To In-Game Experience – with Itamar Benedy [Ep#18]

Itamar Benedy - Anzu

Do you think games and businesses are part of two separate worlds? Do you consider every ad boring and invasive? It’s time to update your brain with the story of Anzu. In our 18th episode, you’ll know the story of Anzu.io, a startup that connects game studios to advertisers, by providing them a platform to […]

Entrepreneurial Negotiation by Samuel Dinnar and Lawrence Susskind

Entrepreneurial Negotiation - Lawrence Susskind

Entrepreneurial Negotiation is a comprehensive guide to the negotiation process and how to improve one’s negotiation skills. As a startup founder, you’ll have to negotiate with many parties like co-founders, customers, suppliers, employees, and other stakeholders. What you get from each negotiation will impact directly your startup’s short and long-term outcomes.

RoadBotics: The Early Days Of An American Startup That Provides Smart Road Assessments – with Mark DeSantis [Ep#17]

RoadBotics - Mark Desantis

We all want our roads in good conditions. Don’t we? But, the definition of a ‘good’ and a ‘bad’ road may vary a lot. This is the challenge that governments and companies run through in the process of road maintenance: assessment subjectivity. RoadBotics was born to solve this and other problems regarding road inspections. Through […]

MPost: The Traction Story of a Kenyan Startup that is solving addressing problem – with Twahir Mohamed [Ep#16]

Twahir Mohamed - MPost

Receiving correspondences in Kenya might be a real challenge. That’s because addresses (street, number, etc) are not available for every one. For many years, people have been counting on PO boxes—rented post office lockable boxes—many times shared with other people, in a centralized way. The problems naturally arise, once your packages might be accessed by […]

The Startup Owner’s Manual – by Steve Blank and Bob Dorf

The Startup Owners Manual - Steve Blank

I bought The Startup Owner’s Manual many years ago and I’m still using it heavily. First, if you don’t know Steve Blank, stop for a minute and check his blog. Steve is a startup guru and this book is the #1 Amazon Title in the “Entrepreneurship” category.

What Is Your Startup’s Cost Structure?

The decisions taken on a startup’s business model will determine what costs will it incur while creating, selling, and delivering its value proposition. The cost structure block describes all the relevant costs a startup has, based on its business model design.

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ORGANIZE YOUR THOUGHTS ABOUT YOUR STARTUP'S MARKETING initiatives

Calculate and make sense of your campaigns CAC, ROI, and other metrics.