According to Reid Hoffman (LinkedIn founder) and Chris Yeh (writer, investor, and entrepreneur), “blitzscaling” is the strategy of prioritizing speed over efficiency in the face of uncertainty.
Indeed, it’s impressive when founders make their startups huge really fast. Like Uber, Airbnb, Amazon, and other companies that didn’t exist just a few years ago. And now…
In fact, for some startups, aggressively growing is the best strategy to achieve robust success.
But, how on Earth is it possible? That’s what you’ll see inside “Blitzscaling”.
Why you should read Blitzscaling
Because it effectively translates authors’ experience on startup development into powerful insights on…
The growth factors and limiters of your business model: the ability to exponentially scale your startup relies on maximizing the growth factors and minimizing the growth limiters of your business model. Growth factors are: market size, distribution, high gross margins, and network effects. Growth limiters are: lack of product/market fit and operational scalability.
The patterns and principles to build a high-growth business: in this book, you’ll read about 7 business model proven patterns and 4 principles of business model innovation. Why reinvent the wheel?
The key transitions and counterintuitive rules of management: speed over efficiency. Remember? The decision to blitzscale will bring a ton of chaotic consequences for your startup’s management practices. What do you do when massive growth demands more people than you’re able to hire? And when you start receiving thousands of customer complaints? Yep, hard stuff…
Whether to blitzscale your startup or not: Reid and Chris made it very clear: there are contexts in which blitzscaling makes sense and others it doesn’t. Be aware of the criteria to decide blitzscaling your startup or not.
So, if you want to prepare your startup to grow at high rates in the near future, you should start by reading Blitzscaling.
Check other books I have on my bookshelf.