Avoid The “Just One More Feature” MVP Trap
- 4 min read
Just like an itch you need to scratch, adding features to your MVP may be too tempting for you to resist. Although you know additional …
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Lead your early-stage startup focusing on what really matters.
Hi, I’m Alexandre Azevedo.
I help early-stage startup founders to take the right approach to their initial positioning, cash, and funnel.
*Hey, for early-stage startup leaders: wanna take your first steps effectively, don’t miss my Workshop! 
Workshop:
Leading Your Startup in the Early Days
All you need to know to wisely position your product, manage your cash and assess your marketing funnel - Excel models included.
Product Positioning
Clearly define the positioning of your product and increase your chances to get to the most promising people with the right message.
Cash Management
Wisely plan your startup’s cash and get the most out of it.
Marketing Funnel
Think of your marketing campaigns as solid investments and learn how to compare them.
FREE Early-Stage Cash Plan
One-page, easy-to-use Excel model that covers your startup's funding needs, cash runway, cash burn rate, cycle's metrics and more.
Based on the Lean Startup Methodology, this Excel model allows you to generate a cash plan for your early-stage startup, considering your validation and non-validation costs.
Hey, There! Alex Here...
How serious are you about turning your startup idea into a massive success?
Oh, wait… Just show me how you manage your cash, and I’ll know the answer.
If you didn’t invest much time in building your startup’s “cash wisdom”, it’s hard to believe that it will happen.
Why?! Because without an understanding about how you’ll use the cash you have, it’s very likely you’ll:
- Burn it on the wrong things (that won’t help you in validating your hypothesis)
- Not invest it on the right things (your validation will be stuck)
- Raise more money than you need (and deliver more ownership than you should)
- Raise less money than you need (and end up with no money in your bank account)
- Spend more than you should (and waste your startup’s resources)
To get to the traction stage, you must be diligent about your cash from day one.
But, I know what you might be thinking: “Arghhh… do I really need to dive deep into the finance world and invest many hours to build all those financial reports?
Nope. You don’t need to freak out about all those things, right now.
But, you must have a great understanding about your startup’s cash, how to allocate it, and how to attach your execution to it.
Once you are 100% confident about how to manage your pre-traction startup’s cash, you’ll boost your chances to validate your hypothesis and to start generating traction.
Are you ready?
Let’s do it! 
What They Say
"Alex was amazingly helpful, insightful, and informative during our coaching session. I loved that he had great, actionable advice to give rather than simply feel-good encouragement without substance."
"Hey all, I can recommend Alex to you. He will help you to overcome your procrastination, to define clear goals and consequently to achieve them. If you´re not sure about this - trust me & give it a try! Kind regards from Germany."
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Blog Latest Posts
Close Your Ears To These Startup Validation Noises
- 6 min read
During your startup validation interactions with other people, you'll hear a lot of noises---pleasant words about your idea that make you feel joyful. Although these …
Focus On Your Startup’s Cycle’s Average Burn
- 6 min read
While working on one of my Excel models, a question popped up in my mind: what cash metric could translate the Lean Startup Methodology's principles …
The Worst-Case Cash Scenario May Save Your Startup
- 3 min read
It's funny how new startup founders tend to turn unlikely desires into certain facts. Frequently, they're over-optimistic about a bunch of things, including their startup's …
Why Your Startup Needs Its Own Cash
- 4 min read
Are your startup's cash and personal cash being kept in the same pocket? In other words, do you manage your startup's expenses and personal expenses under …
What Babies Can Teach You About Your Early-Stage Startup
- 4 min read
Books, podcasts, mentors, blogs. They are great sources from where you can gain insights about how to lead your early-stage startup. But there is an …
Podcast Episodes
Discover the traction stories of startup founders from all over the world in these amazing interviews.
Cityfurnish: An Indian Startup That Provides Online Furniture Rental – with Neerav Jain [Ep#20]
BeOn: Connecting Community To Improve Security – with Gustavo Caleffi [Ep#19]
Anzu.io: A Startup That Brings Real-World Ads To In-Game Experience – with Itamar Benedy [Ep#18]
RoadBotics: The Early Days Of An American Startup That Provides Smart Road Assessments – with Mark DeSantis [Ep#17]
Bookshelf
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to help you get ready for action
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