Lead your early-stage startup focusing on what really matters.

Hi, I’m Alexandre Azevedo.
I help early-stage startup founders to take the right approach to their initial positioning, cash, and funnel.

*Hey, for early-stage startup leaders: wanna take your first steps effectively, don’t miss my Workshop! 👇

Leading Your Startup in the Early Days

All you need to know to wisely position your product, manage your cash and assess your marketing funnel - Excel models included.

Product Positioning

Clearly define the positioning of your product and increase your chances to get to the most promising people with the right message.

Cash Management

Wisely plan your startup’s cash and get the most out of it.

Marketing Funnel

Think of your marketing campaigns as solid investments and learn how to compare them.

FREE Early-Stage Cash Plan

One-page, easy-to-use Excel model that covers your startup's funding needs, cash runway, cash burn rate, cycle's metrics and more.

Based on the Lean Startup Methodology, this Excel model allows you to generate a cash plan for your early-stage startup, considering your validation and non-validation costs.

Hey, There! Alex Here...

How serious are you about turning your startup idea into a massive success?

Oh, wait… Just show me how you manage your cash, and I’ll know the answer.

If you didn’t invest much time in building your startup’s “cash wisdom”, it’s hard to believe that it will happen. 

Why?! Because without an understanding about how you’ll use the cash you have, it’s very likely you’ll:

  • Burn it on the wrong things (that won’t help you in validating your hypothesis)
  • Not invest it on the right things (your validation will be stuck) 
  • Raise more money than you need (and deliver more ownership than you should)
  • Raise less money than you need (and end up with no money in your bank account)
  • Spend more than you should (and waste your startup’s resources)

To get to the traction stage, you must be diligent about your cash from day one.

But, I know what you might be thinking: “Arghhh… do I really need to dive deep into the finance world and invest many hours to build all those financial reports? 

Nope. You don’t need to freak out about all those things, right now. 

But, you must have a great understanding about your startup’s cash, how to allocate it, and how to attach your execution to it.

Once you are 100% confident about how to manage your pre-traction startup’s cash, you’ll boost your chances to validate your hypothesis and to start generating traction.

Are you ready?

Let’s do it! 👉

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© The Traction Stage 2021



Dec 6th, 20232 – 5 PM (ET)
via Zoom

  • Product Positioning
  • Funnel Metrics
  • Cash Management

3-HOUR workshop 💻

Set your startup up for success by nailing its product positioning, marketing funnel metrics, and cash flow management.



Count on ready-to-use, early-stage frameworks to ease your learning and speed up your success.



Calculate and make sense of your campaigns CAC, ROI, and other metrics.