3-HOUR WORKSHOP + EXCEL MODELS

LEADING YOUR STARTUP
IN THE EARLY DAYS

All you need to know to wisely position your product, assess your marketing funnel, and manage your cash - Excel models included.

Next batch: January 10th, 2023 | via Zoom
2:00 PM - 5:00 PM (ET)

💡 From Idea to Traction 📈

Have you found a startup but still didn’t get customers?

Or do you have an idea and are planning to launch your product soon?

So, the most important word for you right now is…TRACTION.

Even if you’re not thinking of it consciously, you need evidence that your startup idea can work in the real world. Right?

Before risking all your money and reputation you would love to get that piece of traction that says: “You were right!”

While you still don’t have traction, you should focus all of your time, energy, and money on getting it.

Although obvious, this is not a simple mission…

How should you position your product?
How you should find potential customers?
How should you invest your startup’s cash?

As I said, not simple… but definitely POSSIBLE.

Focusing on What Matters

But what is the trick?

How can you lead your startup and make validation to happen?

The secret is… Focusing on what matters

PRODUCT POSITIONING
MARKETING FUNNEL
CASH MANAGEMENT

By nailing these three elements, you’ll gain immediate wisdom on how to lead your startup to the traction stage.
Tough decisions like the following will become obvious

Which segments to approach first and how to connect with them (through a clear and compelling narrative about your product)?
How to invest your startup’s cash (so you prevent it from being extinguished)?
How much cash do you need?
How to design and assess your marketing tests (so you can replicate the good ones and retire the ones that are not adding value)?

First, you change yourself.
Then, you change your startup's future.

LEADING YOUR STARTUP
IN THE EARLY STAGE | WORKSHOP

3-Hour Workshop + Excel Models

Part 1:
Product Positioning

Clearly define the positioning of your product and increase your chances to get to the most promising people with the right message.

Part 2:
Marketing Funnel

Think of your marketing campaigns as solid investments and learn how to compare them.

Part 3:
Cash Management

Wisely plan your startup's cash and get the most out of it.

yES, I WANT TO REGISTER

The Agenda

Next date: Dec 06th, 2023

POSITION YOUR PRODUCT

Choose the best field to play your game.

Your startup success starts with your definition of your product’s positioning. That means smartly categorizing your product so it can outstant from the other alternatives in the market.

It’s way more than your product is capable of doing (i.e., its features). It’s about what it can do for your clients.

In the first part of our workshop, you’ll learn how to transform your product’s mild sales narrative into a powerful statement that will connect with the people who are starving for its value.

DESIGNING YOUR FUNNEL

Validate your acquisition strategy.

In the last part of the Workshop, I’ll bring you an easy way to structure your marketing campaigns so you can compare and assess their effectiveness.

Another framework will be presented to you so you can fill in your campaigns information and easily visualize key metrics such as ROI.

PRESERVING YOUR CASH

Make every dollar count.

The second part of the Workshop will show you how to structure a plan for your can, based on the Lean Startup Methodology.

Through a simple and ready-to-use Excel model, you’ll be able to include all the relevant information about your cash as well as understanding how much funding you need, how to preserve your cash and more…

yes, i want to enroll

Hi! Alex here...

Yes, I’m the guy behind the Workshop (and the Excel models).

But, wait… Why should you trust me at all?

I have 2 great reasons for that:

1) My STARTUP passion: I simply love the startup world (I left my job because of it). For more than 10 years I’ve been studying and practicing startup development methodologies (such as The Lean Startup, Design Thinking, and Growth Hacking). In the last 5 years, I’ve been dedicating myself to help startup founders like you by producing content (in this website), as well as through my mentoring sessions.

2) My EXCEL expertise: Through all my career, Excel was my favorite application (I was actually known as an Excel “guru”). And I always had my own way of using it: by building simple, but extremely useful models. My purpose is to build models that are functional, useful and meant for any person to use.

So, the 3 frameworks I provide you with in my Workshop were carefully designed, taking into account all the knowledge I’ve acquired through all these years.

I know you’ll love it!

Why is this Workshop perfect for
"pre-traction" startups?

Because it's Focused on Validation

In the early days of your startup, it’s hard to determine what you should do next. You can work on your product, marketing, partnerships, funding, team, and so on…

But, the truth is that, in this stage, you must focus 100% in validating the assumptions behind your idea.

In this Workshop, you’ll get the right mindset and structure to be prepared for validation. That means, counting on 3 pieces framework that will help you focus on the learning process.

Because it focus on what really matters

Also, in the early days, you feel like drowning in an avalanche of information. There are potential competitors, potential buyers, potential investors, potential employees…

But, your role as a startup founder or leader is to get rid of the noise and do what will make the difference.

That’s why in this 3-hour Workshop, you’ll work on your startups Positioning, Cash, and Funnel.

By getting a clear perspective on these three pillars, you’ll be ready to face any hurdle in your way.

Because it comes with 3 powerful models

But this Workshop is not about theoretical models. It’s about practical ones.

And that’s why I’m providing you with 3 super-practical-and-powerful Excel models.

With these models, you’ll save a lot of your time in trying to apply the relevant methodologies for your startup.

After learning from the Workshop content and using the models to support you execution, you have a clear understanding of what needs to be done and how to do it.

Yes, I want to Enroll

FAQ

Most frequent questions and answers

I won't be able to attend the live events. Will I get access to the recordings?

Yes. Recordings wll be available after each event is over.

Do i need previous knowledge on microsoft excel?

Definitely NOT. All the models I create are easy to be used. They basically work like an app. Inside the Excel file, you’ll find the “Input Panels” in which you’ll insert your startup’s assumptions. As soon as you include the information, the model will do the work for you. P.S.: You can message me at any time, in case of remaining doubts.

will i get the model updates?

Yes! Whenever I update the model (by adding features, fixing errors, etc.), I’ll send the new version directly to your email address.

I have already achieved traction. Is it recommended for me?

No. The bootcamp and the Excel models were developed considering the current context and challenges of a pre-traction startup. That means, validation is the main goal.

Do I need Microsoft Excel installed in my computer?

Yes, you must have Excel on your computer (it won’t work if you use Excel Online)

Still have questions? No problem. Send me a message, and I’ll give you the answers. 🙂

Ready to nail your startup's product positioning, cash management, marketing funnel ?

Ready for this amazing journey?
So, take the first steps right NOW:

STEP 1: Click on The Green Button. Yep that beautiful green button at your right (if you’re in a desktop/laptop) or scrolling down (if you’re in mobile).

STEP 2: Insert your payment information. Once you click on the button, you’ll be directed to the checkout page (it’s a Stripe integration page, so you can trust on it). In this page you’ll insert your payment and billing information.

STEP 3: Get access to the Workshop. After you proceed with the payment, you’ll get my email with the access link as well as the models we’ll use in the Workshop.

STEP 4: Be there (or watch it later). This is where the magic happens. During three days, you’ll learn about product positioning, cash management, and marketing funnel.

$ 97

3-hour Workshop
Excel Models
Excel model updates
Direct access to Alex (email)