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Inspired by Marty Cagan

“Inspired” is about product management. More specifically, it’s about the dynamics behind the product discovery process—creating and validating product ideas.

Throughout the book, Marty Cagan reveals the pillars of successful tech product discovery initiatives.

In the first part of the book, you’ll learn about the key roles of a typical product team. Besides the Product Manager role—which is the focus of the book—you’ll also read about other roles such as Product Designer, Engineers, Product Marketing Manager, Head of Product, and so on. By understanding a tech product team’s composition, you’ll be better informed to make decisions about your current and future teams.

Next, you’ll see key product discovery techniques. These techniques will support your validation efforts, by providing you with structure and focus. Using the right technique in the right moment is fundamental, and Marty explains how you do it.

Finally, you’ll read about the principles followed by the most competent product teams. These principles are the bonds that hold together the first two parts (team and techniques). Your ability to incorporate these principles directly impacts on your ability to create amazing products.

Caveat: Marty focuses the narrative on scale-stage startups and mature product companies (e.g., Google, Netflix, etc). So, if you’re an early-stage startup founder, don’t expect it to perfectly relate to your current context, but to give you a more technical understanding and practical knowledge about product management.

Enjoy your reading. 😉


  • Title: Inspired – How To Create Tech Products Customers Love
  • Author: Marty Cagan
  • Year: 2018
  • Publisher: Wiley
  • Buy it on Amazon

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