Deploy Empathy by Michele Hansen
“Deploy Empathy” is a valuable resource if you’re working to generate powerful product insights from customer interviews. It provides you with the right customer interview mindset, as well as presents many real-life examples, resources, and templates. What I love about Deploy Empathy The mindset (and why): Michele was very competent to translate her vast experience […]
Continuous Discovery Habits by Teresa Torres
Teresa Torres is an author, speaker, and product discovery coach. In “Continuous Discovery Habits”, she explains how effective product teams work to discover great products. Although its examples come from a mature product company’s perspective, its lessons are extremely valuable for early-stage startups as well. What I love about it The Dynamics and The Principles: […]
Inspired by Marty Cagan
“Inspired” is about product management. More specifically, it’s about the dynamics behind the product discovery process—creating and validating product ideas. Throughout the book, Marty Cagan reveals the pillars of successful tech product discovery initiatives. In the first part of the book, you’ll learn about the key roles of a typical product team. Besides the Product […]
Obviously Awesome by April Dunford
First, they understand what your product is. Only then, they consider saying ‘yes’ to your offer. Probably, you’ve been thinking about the first step as something natural. Right? You perfectly described your product’s features on your landing page. That’s more than enough for them to understand your product. Isn’t it? Nope. Definitely, not. “Tell them […]
Exponential Organizations by Salim Ismail, Michael Malone and Yuri Van Geest
Are you designing your startup to be an exponential organization? If still don’t know what it is, I recommend you the book Exponential Organizations. Let’s hear the authors: “An Exponential Organization is one whose impact (or output) is disproportionally large—at least 10x larger—compared to its peers because of the use of new organizational techniques that […]
The Innovator’s Dilemma by Clayton M. Christensen
This is certainly a must-read book for everyone who wants to understand the dynamics of disruptive and sustaining innovations. Throughout the book, Clayton Christensen brings essential conclusions from his study about the Hard Disk industry evolution. These conclusions help us on understanding why disruptive innovations represent such a big threat to established companies. Why is […]