Exponential Organizations by Salim Ismail, Michael Malone and Yuri Van Geest


Are you designing your startup to be an exponential organization?

Don’t know what it is? Let’s hear the authors:

“An Exponential Organization is one whose impact (or output) is disproportionally large—at least 10x larger—compared to its peers because of the use of new organizational techniques that leverage accelerating technologies.”

What I love about “Exponential Organization” is that it objectively presents the factors that allow an organization to be exponential, making it easy to understand the practical applications of its principles.

  • Massive Transformative Purpose (MTP)
  • Internal:
    • Interfaces
    • Dashboards
    • Experimentation
    • Autonomy
    • Social
  • External:
    • Staff on Demand
    • Community & Crowd
    • Algorithms
    • Leveraged Assets
    • Engagement

These factors are gold to founders like you that want to develop a successful startup. Read about each one of these factors and think about how much your startup could improve if you apply them in your business. I guarantee you’ll never think about your business the same way.

This book will certainly make you rethink about your startup and business model design.


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