In Business Model Generation, you’ll learn about the methodology called The Business Model Canvas (BMC)—a very objective framework that will help you on designing, analyzing and iterating your business model.

BMC is divided in 9 different components:

• Value Proposition
• Customer Segments
• Customer Relationships
• Channels
• Revenue Streams
• Key Partners
• Key Activities
• Key Resources
• Cost Structure

These components form the basis of any business model in the world and your work as a startup entrepreneur will be to find the most effective combination of them.

Besides presenting BMC framework, the Business Model Generation analyzes several examples of BMCs applied to real startup cases.

BMC is used by startups all over the world and it will follow you through all your startup journey.

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