Cash Burn Rate is one of the core financial metrics you have to keep in mind, all the time.
Okay, but what is it?
There are 2 different burn rates:
- Gross Burn Rate: It’s the average amount of money, monthly consumed, to pay for your startup’s activities. In other words, it’s how much money you are spending per month to pay for salaries, rent, energy, marketing, development, services, and other expenses.
- Net Burn Rate: It’s the average monthly negative cash flow. For this metric, you’ll consider not only your expenses but any revenues that you might have too.
For instance, if you estimate your startup will spend $48,000 in the next 24 months, your Gross Burn Rate is $2,000/per month (total costs divided by the number of months).
Still, if you have any current or projected revenue, add it to the calculation and find your Net Burn Rate.
In the above example, if you estimate you’ll earn $500 monthly, then your Net Burn Rate is $1,500/per month ($2,000 – $500).
WHY IS IT A FUNDAMENTAL QUESTION?
Because when you still aren’t generating enough revenue, each and every cent your startup is spending means a lot to its near future.
A founder that is not aware of her startup’s cash burn rate, has no idea if it’s spending too much or too little.
Besides that, by understanding this metric you’ll find great insights into how you’re spending your money.
Mapping all your expenses and identifying the most significant ones will provide you with the information needed to take well-based decisions about your cash allocation.
For example, you’ll find a cheaper alternative for a service your startup uses today. Consequently, by reducing this fixed cost, you reduce your cash burn rate.
Your effort to make your startup leaner must be constant because if you’re spending unnecessary money on costs that don’t add value, you’ll have less money to put on what matters: the learning process.
FINDING THE ANSWER…
The answer is simple, but not necessarily easy to get.
If you have a finance background, I’m sure you will be able to set up a spreadsheet in a couple of hours.
However, if you are not familiar with finance or Excel models, the task might be challenging.
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