Hacking Growth by Sean Ellis and Morgan Brown

You know those books that make you change your mind and have a much clearer understanding about something in life? This is the case of “Hacking Growth”, by Sean Ellis (founder of growthhackers.com) and Morgan Brown.

Before reading it, I was unaware of the positive impacts a more technical analysis could have in startups growth.

In this case, by “technical analysis” I’m referring to the Growth Hacking method that is presented in details in this book.

If you’re still considering that customers will naturally accept and adopt your solution, this book is for you. Invest your time and read it!

In the first part, you’ll understand how should you structure and execute the method in your startup. In fact, the process is pretty straightforward, but as you’ll see in the book, very powerful too:

  1. Define your main goal
  2. Analyze the data generated from your customers interaction
  3. Ideate new tests based on conclusions from data analysis
  4. Priorite the tests to be done.
  5. Repeat steps 2 to 4.

In the second part of the book, you’ll learn how to use the following four metrics to lead your growth hacking process:

  1. Acquisition
  2. Activation
  3. Retention
  4. Monetization.

Who will you become after reading this book? A more technical founder that knows how to prioritize the actions that will leverage your startup’s growth.

Have a good reading!

 

Please follow and like us:

Leave a Reply