Hacking Growth by Sean Ellis and Morgan Brown


Certainly, understanding Growth Hacking methodology may help you a lot on validating your product as well as choosing and optimizing the marketing channels that will boost your startup growth.

First you have to understand that your startup growth shouldn’t be treated as a mere consequence of your product’s intrinsic value. Don’t think your customers will run to buy from your startup just because you have a great product.

In this book, Sean Ellis (founder of growthhackers.com) and Morgan Brown present—through several examples—the process called Growth Hacking. The process consists basically of:

  1. Defining your main goal
  2. Analyzing the data generated from your customers interaction
  3. Ideating new tests based on conclusions from data analysis
  4. Prioritizing tests to be done.
  5. Repeating steps 2 to 4.

And may enhance the results in one or more of these stages:

  1. Acquisition
  2. Activation
  3. Retention
  4. Monetization.

While business are rapidly becoming more digitized than ever, Growth Hacking methodology is a must-have knowledge if you want your startup to achieve a high growth.


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