First you have to understand that your startup growth shouldn’t be treated as a mere consequence of your product’s intrinsic value. Don’t think your customers will run to buy from your startup just because you have a great product.
In this book, Sean Ellis (founder of growthhackers.com) and Morgan Brown present—through several examples—the process called Growth Hacking. The process consists basically of:
- Defining your main goal
- Analyzing the data generated from your customers interaction
- Ideating new tests based on conclusions from data analysis
- Prioritizing tests to be done.
- Repeating steps 2 to 4.
And may enhance the results in one or more of these stages:
While business are rapidly becoming more digitized than ever, Growth Hacking methodology is a must-have knowledge if you want your startup to achieve a high growth.