Automio: A Platform For Lawyers to Automate and Market Their Services – with Claudia King [Ep#12]

Claudia King worked for many years as a lawyer, but she became really stressed out about the so called billable-hour model. As in any service that depends on the time of the people working in the company, the scalability of the business is restrained by the number of hour people are able to perform.

With a strong interest for automation, Claudia became determined to disrupt that kind of business model by not only automating the processes, but allowing lawyers to sell their automated services online.

In the 12th episode, Claudia tells us about the early days of her startup Automio and what were the challenges she faced to find the product-market fit and finally generate traction.

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Goodwall: Generating Traction for a Platform that Connects Students, Universities and Employers – with Taha Bawa [Ep#11]

You’re a high school student, who wants to enter in some of the best universities. Or maybe you are already studying in the university, but wants to get an awesome job in a great company.

Goodwall is a platform with the purpose to connect high school students with universities and college students with companies they could work for.

And it does that by leveraging all the accomplishments, skills and knowledge of users so they can be seen by the “real” world.

In this episode, Taha Bawa, co-founder of Goodwall, tells us how was his startup’s journey from the idea to traction.

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Trax: A Platform That Digitizes The Physical World Of Retail And Its Traction Story – with Joel Bar-El [Ep#10]

Undoubtedly, Augmented Reality (AR) has an enormous potential to change several industries in the next years.

Trax, the startup of our 10th episode, is focusing its efforts on using AR to change the way retail companies manage their on shelf products. To retailers, that means being able to better visualize, in real-time, their products in-store conditions and performance across all retail channels, so they can get gather better insights about their strategies and execution.

In this episode, Joel Bar-El, co-founder of Trax, tells us how the startup went from an idea to contracts with giant retailers like Coca-Cola and Proctor & Gamble.  

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Airspace: Traction Of A Platform For Time-Critical Deliveries – with Nicholas Bulcao [Ep#9]

Waiting for something to be delivered makes you anxious. Right? Well, there are some businesses that get more than just anxious by late deliveries.

An airline company that is waiting for a part to one of its planes may lose up to U$ 150,000 per hour if its aircraft stays on the ground. A patient who waits for an organ to be delivered in the hospital, might have her chances of surviving reduced the more she has to wait.

Well, solving this kind of critical shipping problems is exactly the focus of Airspace Technologies. 

In this episode, Nick Bulcao, co-founder of Airspace, tells us about the very beginning of Airspace’s journey and how he and his co-founder were able to generate traction for the company. 

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Riby: How a Fintech Got Traction By Helping People On Accessing Financial Services In Africa – with Abolore Salami [Ep#8]

Here we go to Africa, where we find many people who work hard but have difficulties in earning a good income as well as in saving for their futures.

And these are exactly the issues that our next guest, Abolore Salami, is addressing through his  startup: Riby.

Riby provides cooperatives a platform to organize their businesses as well as to help their customers to engage in financial activities as receiving, payment and saving money.

Want to see how Riby has generated traction? Don’t miss this episode!

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Bambu: How a Robo-Advisory Platform For Financial Institutions Generated B2B Traction – with Ned Phillips [Ep#7]

Undoubtedly, personal financial planning is at the core of all significant financial achievements we have in our lives. Considering that our biggest financial goals are achieved only through the right balance between long-term and short-term spending decisions, it is important to have a good discipline to achieve them.

Bambu developed a digital solution that provides financial institutions a way to help their customers to have that discipline. Through a robo-advisory platform, it gathers information about each customer’s financial goals as well as their spending habits to provide them a clear way to monitor their level of achievement and to suggest ways of improving their saving decisions.

In this episode, Ned Phillips—Bambu co-founder—tells me his startup’s journey from the initial idea to the traction stage. 

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Boostlingo: Traction Of A Platform That Connects Interpreters To The World – with Dieter Runge [Ep#6]

A patient who needs to communicate with her doctor in another language. An accused person that needs to speak in foreign country court. A deal going on between two negotiators of different native languages. What all these cases have in common? The need for an interpreter.

Today, we’ll know the story of Boostlingo, an unified interpretation platform that is connecting interpreters from all over the world to people and organizations that need them in many different situations.

For people and companies, Boostlingo provides a way to easily schedule interpretation services. For interpreters, it provides a system through which they can deliver their services as well as manage their interpretation businesses. 


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Farmstand: How a Sustainable, Ethical And Healthy Food Startup Found Traction – with Steven Novick [Ep#5]

After being diagnosed with cancer in 2006, Steven Novick was decided to adopt healthier eating habits in his life. However, as everyone that has taken that decision, he noticed how difficult it was to find healthy food for affordable prices. To solve this problem, he decided to found Farmstand.

In our fifth episode, Steven Novick tells us about Farmstand’s journey to traction. He goes into important topics as: initial research and test, challenges of being sustainable and marketing strategy.

Farmstand has more than 20 restaurants in London and aims to bring healthy, tasteful and affordable meals for everyone. Last month, it has raised $3 million in Series A funding.

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BabelBark: Traction In a Multi-sided Platform For The Pet Industry – With Roy Stein [Ep#4]

In episode 4, I interviewed Roy Stein, co-founder of BabelBark—an american startup that connects dog trainers, walkers, groomers, shelters and veterinaries directly with pet parents via a mobile enabled platform. Roy brings into the conversions very insightful elements as: the idea generation, solving the chicken-egg dilemmaprototype developmentbeta testers communities and the platform monetization strategyToday, the BabelBark has more than 500 businesses and over 150,000 pets connected. Last month, it has raised US$ 4.5 million in a Series A Funding.

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XXII: Finding Traction in Virtual Reality and Artificial Intelligence Technologies – with Damien Mulhem [Ep#3]

In this episode, I interviewed Dam Mulhem, co-founder of XXII—a french startup that designs solutions based on Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Artificial Intelligence (AI). Dam brings to the conversation important elements that have helped XXII to get in the traction stage as: economies of scope, B2B vs. B2C, culture evolution and new platforms. On the other hand, there were significant challenges in the way too, as: finding the great use of VR and focusing team’s efforts on XXII’s priorities.

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