What Is Your Startup’s Cost Structure?

The decisions taken on a startup’s business model will determine what costs will it incur while creating, selling and delivering its value proposition. The cost structure block describes all the relevant costs a startup has, based on its business model design.

Who Are Your Startup’s Key Partners?

Key partners are companies or people outside your startup that may provide relevant value for your business model to be successful. These partners have skills, resources, and knowledge that complement your startup’s strategy and close your business model gaps.

What Are Your Startup’s Key Activities?

Key activities are those activities that are vital for your startup’s business model to run successfully. For example, if you’re offering a delivery platform focused on the elderly people, you’ll need to be excellent at managing the platform, executing logistics and educating your customers.

What Are Your Startup’s Key Resources?

Your decisions about your business model will demand key resources to make it run successfully. Accordingly to Alexander Osterwalder, these resources are: Physical: machines, stores, buildings, vehicles, etc. Intellectual: brand, softwares, patented products or processes, etc. Human: professionals that bring an advantage for the company because of their knowledge. Financial: cash availability that leverages companies […]

How Will Your Startup Get, Keep And Grow Its Customers Base?

I bet you’ve been working hard on thinking about your solution design and features. Right? But, what about your strategy to call customers’ attention towards your product or service? What about your plan to make them start and keep using it? And how will you make them buy more from you?

What Is Your Startup’s Cash Runway?

Now that you know what your cash burn rate is, you may understand this post’s question. Your Cash Runway is the amount of time your startup has before its cash ends. For example, if your startup’s cash balance is being reduced by $5,000 per month, and you have $20,000 as available cash, in 4 months […]

What Is Your Startup’s Cash Burn Rate?

Cash Burn Rate is one of the core financial metrics you have to keep in mind, all the time. Okay, but what is it? There are 2 different burn rates: Gross Burn Rate: It’s the average amount of money, monthly consumed, to pay for your startup’s activities. In other words, it’s how much money you are spending […]

How Do You Communicate, Sell And Deliver Value To Your Customers?

At this point, you already should know a lot about your customers and your Value Proposition. Now it’s time to define how you’ll communicate, sell and deliver your value to them. Here we have some examples of channels: Online sales; Sales Team; Own Stores; Partner Stores; Social Networks; Mass Merchandisers; Retailers; Sales Rep-firms; Distributors. Others….

Who Are Your Startup’s Customers?

At this point, you’ve already done several interviews about the problem with your potential customers. Based on these interviews, you have a clearer picture about who your customers are. However, you need more than just a blurry picture of them. To move on with confidence, you must present a better answer than just “women, in […]