What Is Your Startup’s Value Proposition?

When a customer is considering buying a product, she will start (consciously or unconsciously) relating its features to a possible benefit for her life.

Everything that can make her life better, she’ll consider as a value.

Well, your value proposition is all the value (in your customers perspective) you are delivering through your product or service.

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How Do You Communicate, Sell And Deliver Value To Your Customers?

At this point, you already should know a lot about your customers and your Value Proposition. Now it’s time to define how you’ll communicate, sell and deliver your value to them.

Here we have some examples of channels:

  • Online sales;
  • Sales Team;
  • Own Stores;
  • Partner Stores;
  • Social Networks;
  • Mass Merchandisers;
  • Retailers;
  • Sales Rep-firms;
  • Distributors.
  • Others….
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How Will Your Startup Get, Keep And Grow Its Customers Base?

I bet you’ve been working hard on thinking about your solution design and features. Right?

But, what about your strategy to call customers’ attention towards your product or service? What about your plan to make them start and keep using it? And how will you make them buy more from you?

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Are You Founding a Startup Or A Small Company?

Your first step in building a successful startup is… to be sure you should really found a startup (instead of a small company). Seriously, think about that.

In the last years, the word “startup” became so popular that it’s commonly used as a synonym for ‘a small company’ or ‘a company recently founded’.

And, believe me, the difference is huge.

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What Are Your Startup’s Key Resources?

Your decisions about your business model will demand key resources to make it run successfully.

Accordingly to Alexander Osterwalder, these resources are:

  • Physical: machines, stores, buildings, vehicles, etc.
  • Intellectual: brand, softwares, patented products or processes, etc.
  • Human: professionals that bring an advantage for the company because of their knowledge.
  • Financial: cash availability that leverages companies business model activities.
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How Relevant Is The Problem You Are Solving?

Probably, in your own life, you’ve faced the problem you’re trying to solve—in your work, with your husband, your wife, your kids, your hobbies, etc. And for that problem, you didn’t find a good solution in the market.

Maybe you are familiar with a bad situation that happens with other people and you feel compelled to help them with your knowledge on solving that issue.

You know this problem quite well. Right?

However, when you decide to build a business based on a solution you’ve created to address a problem, it is not about you and your thoughts anymore; it’s about your customers’ lives.

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