What Are Your Startup’s Key Activities?

Key activities are those activities that are vital for your startup’s business model to run successfully.

For example, if you’re offering a delivery platform focused on the elderly people, you’ll need to be excellent at managing the platform, executing logistics and educating your customers.

Continue reading “What Are Your Startup’s Key Activities?”
Please follow and like us:

What Are Your Startup’s Key Resources?

Your decisions about your business model will demand key resources to make it run successfully.

Accordingly to Alexander Osterwalder, these resources are:

  • Physical: machines, stores, buildings, vehicles, etc.
  • Intellectual: brand, softwares, patented products or processes, etc.
  • Human: professionals that bring an advantage for the company because of their knowledge.
  • Financial: cash availability that leverages companies business model activities.
Continue reading “What Are Your Startup’s Key Resources?”
Please follow and like us:

How Will Your Startup Get, Keep And Grow Its Customers Base?

I bet you’ve been working hard on thinking about your solution design and features. Right?

But, what about your strategy to call customers’ attention towards your product or service? What about your plan to make them start and keep using it? And how will you make them buy more from you?

Continue reading “How Will Your Startup Get, Keep And Grow Its Customers Base?”
Please follow and like us:

What Is Your Startup’s Cash Runway?

Now that you know what is your cash burn rate, you may understand this post’s question.

Your Cash Runway is the amount of time your startup has before its cash balance turns into negative.

For example, if your startup’s cash balance is being reduced by $5,000 per month, and you have $20,000 as available cash, in 4 months your startup will be out of money.

Continue reading “What Is Your Startup’s Cash Runway?”
Please follow and like us:

What Is Your Startup’s Cash Burn Rate?

Cash Burn Rate is one of the core financial metrics you have to keep in mind, all the time.

Okay, but what is it?

There are 2 different burn rates:

  • Gross Burn Rate: It’s the average amount of money, monthly consumed, to pay for your startup’s activities. In other words, it’s how much money you are spending per month to pay for salaries, rent, energy, marketing, development, services, and other expenses.
  • Net Burn Rate: It’s the average monthly negative cash flow. For this metric, you’ll consider not only your expenses, but any revenues that you might have too.
Continue reading “What Is Your Startup’s Cash Burn Rate?”
Please follow and like us:

What Is Your Startup’s Value Proposition?

When a customer is considering buying a product, she will start (consciously or unconsciously) relating its features to a possible benefit for her life.

Everything that can make her life better, she’ll consider as a value.

Well, your value proposition is all the value (in your customers perspective) you are delivering through your product or service.

Continue reading “What Is Your Startup’s Value Proposition?”
Please follow and like us:

Who Are Your Startup’s Customers?

At this point, you’ve already done several interviews about the problem with your potential customers. Based on these interviews, you have a clearer picture about who your customers are.

However, you need more than just a blurry picture of them. To move on with confidence, you must present a better answer than just “women, in their 30s, with no kids.”

This is a good start. But, to properly answer to the question, you’ll have try hard to see all the pixels in that picture.

Continue reading “Who Are Your Startup’s Customers?”
Please follow and like us: