Subscription Marketing: CAC, LTV, and ROI
A great subscription startup demands wise marketing initiatives. And to be wise about your marketing campaigns you must master key metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and Return on Investment (ROI). Probably, you’ve listened about these metrics before. They might seemed interesting, but you didn’t care thaaaat much about them. […]
“AARRR!”: The Pirate Metrics And Your SaaS Subscription Startup
The “Pirate Metrics” is a powerful framework that provides you with 5 key metrics to manage your startup’s growth. It was created by Dave McClure, and it’s made of essential metrics that startup founders should know by heart. They’re called pirate metrics because… well… the acronym sounds like a pirate yelling—“AARRR!”—and it stands for: ACQUISITION […]
Designing a Business Model For Your SaaS Subscription Startup
How much of your creative time have you invested in designing the business model for your SaaS subscription startup? There are two kinds of startup founders. The first believes success will naturally emerge from the product idea. The second believes success will happen only through a powerful business model. Which kind of founder do you […]