The decisions taken on a startup’s business model will determine what costs will it incur while creating, selling, and delivering its value proposition. The cost structure block describes all the relevant costs a startup has, based on its business model design.
Key partners are companies or people outside your startup that may provide relevant value for your business model to be successful. These partners have skills, resources, and knowledge that complement your startup’s strategy and close your business model gaps.
Key activities are those activities that are vital for your startup’s business model to run successfully. For example, if you’re offering a delivery platform focused on elderly people, you’ll need to be excellent at managing the platform, executing logistics, and educating your customers.
Your decisions about your business model will demand key resources to make it run successfully. Accordingly to Alexander Osterwalder, these resources are:
Yes, this is the part where you start capturing the value created for your customers. It’s the definition of who will pay for what and how much.
I bet you’ve been working hard on thinking about your solution design and features. Right? But, what about your strategy to call customers’ attention towards your product or service? What about your plan to make them start and keep using it? And how will you make them buy more from you?
At this point, you already should know a lot about your customers and your Value Proposition. Now it’s time to define how you’ll communicate, sell and deliver your value to them. Here we have some examples of channels: Your channel strategy will probably count with more than one of those channels. For example, you may […]
At this point, you’ve already done several interviews about the problem with your potential customers. Based on these interviews, you have a clearer picture of who your customers are. However, you need more than just a blurry picture of them. To move on with confidence, you must present a better answer than just “women, in […]
When a customer is considering buying a product, she will start (consciously or unconsciously) relating its features to a possible benefit for her life. Everything that can make her life better, she’ll consider as a value. Well, your value proposition is all the value (from your customer’s perspective) you are delivering through your product or […]
It’s time to translate your business idea into a business model hypothesis, which will help you better: To make the most of this learning, I’m providing you with a FREE Excel template, so you may fill it in with your business model components: HOW TO STRUCTURE A BUSINESS MODEL HYPOTHESIS? There is a widely-used framework […]