What Is Your Business Model Hypothesis?

After assessing your startup idea, it’s time to translate it into a business model hypothesis, which will help you on better:

  1. Visualizing the idea: it will consolidate the problem and the solution under the “Value Proposition”, which—with other 8 components—will bring you a clearer picture of what you’re aiming to build.
  2. Communicating the idea: once it is easier to visualize it, it will be easier to communicate your idea to other stakeholders as: employees, co-founders, and investors.
  3. Iterating the idea: With a structured framework, it will also be easier to analyze and define which assumptions should be tested first and how could you iterate your business model hypothesis in order to achieve success.

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Customer Segments

Who Are Your Startup’s Customers?

At this point, you’ve already done several interviews about the problem with your potential customers. Based on these interviews, you have a clearer picture about who your customers are.

However, you need more than just a blurry picture of them. To move on with confidence, you must present a better answer than just “women, in their 30s, with no kids.”

This is a good start. But, to properly answer to the question, you’ll have try hard to see all the pixels in that picture.

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Value Proposition

What Is Your Startup’s Value Proposition?

When a customer is considering buying a product, she will start (consciously or unconsciously) relating its features to a possible benefit for her life.

Everything that can make her life better, she’ll consider as a value.

Well, your value proposition is all the value (in your customers perspective) you are delivering through your product or service.

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Channels

How Do You Communicate, Sell And Deliver Value To Your Customers?

At this point, you already should know a lot about your customers and your Value Proposition. Now it’s time to define how you’ll communicate, sell and deliver your value to them.

Here we have some examples of channels:

  • Online sales;
  • Sales Team;
  • Own Stores;
  • Partner Stores;
  • Social Networks;
  • Mass Merchandisers;
  • Retailers;
  • Sales Rep-firms;
  • Distributors.
  • Others….
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Customer Relationship

How Will Your Startup Get, Keep And Grow Its Customers Base?

I bet you’ve been working hard on thinking about your solution design and features. Right?

But, what about your strategy to call customers’ attention towards your product or service? What about your plan to make them start and keep using it? And how will you make them buy more from you?

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Key Resources

What Are Your Startup’s Key Resources?

Your decisions about your business model will demand key resources to make it run successfully.

Accordingly to Alexander Osterwalder, these resources are:

  • Physical: machines, stores, buildings, vehicles, etc.
  • Intellectual: brand, softwares, patented products or processes, etc.
  • Human: professionals that bring an advantage for the company because of their knowledge.
  • Financial: cash availability that leverages companies business model activities.
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