Who Are Your Startup’s Customers?
At this point, you’ve already done several interviews about the problem with your potential customers. Based on these interviews, you have a clearer picture of who your customers are. However, you need more than just a blurry picture of them. To move on with confidence, you must present a better answer than just “women, in […]
What Is Your Startup’s Value Proposition?
When a customer is considering buying a product, she will start (consciously or unconsciously) relating its features to a possible benefit for her life. Everything that can make her life better, she’ll consider as a value. Well, your value proposition is all the value (from your customer’s perspective) you are delivering through your product or […]
Redox: A Platform For Healthcare Vendors And Providers To Integrate Their Data – with Niko Skievaski [Ep#15]
How exciting it is to think about all the solutions being developed for the healthcare industry! The use of technology for measuring patients’ health, setting appointments, setting medication and improving patient’s overall experience are just a few examples of that. However, to make all these improvements come true, healthcare vendors (technology developers) and healthcare providers […]
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Tulaa: A Platform That Helps Smallholder Farmers To Thrive In Kenya – with Hillary Miller-Wise [Ep#14]
Imagine yourself as a smallholder farmer in Kenya. To grow your crop, you need to buy some inputs. Since you don’t have much money to pay for them, you ask for a loan to a local bank. Due to seasons timing, you have only 4 weeks to plant. However, the bank takes more than that […]
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Bookme: A Pakistani E-ticketing Platform And Its Traction Story – with Faizan Aslam [Ep#13]
In 2013, Faizan took his wife to the movies in a distant city, once the city they lived in didn’t have a cinema. However, when they got there, there were no available seats left, which made them got back home frustrated. With a background in technology, Faizan had an idea: to build a platform in […]
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Automio: A Platform For Lawyers to Automate and Market Their Services – with Claudia King [Ep#12]
Claudia King worked for many years as a lawyer, but she became really stressed out about the so called billable-hour model. As in any service that depends on the time of the people working in the company, the scalability of the business is restrained by the number of hour people are able to perform. With […]
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Goodwall: Generating Traction for a Platform that Connects Students, Universities and Employers – with Taha Bawa [Ep#11]
You’re a high school student, who wants to enter in some of the best universities. Or maybe you are already studying in the university, but wants to get an awesome job in a great company. Goodwall is a platform with the purpose to connect high school students with universities and college students with companies they […]
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Trax: A Platform That Digitizes The Physical World Of Retail – with Joel Bar-El [Ep#10]
Undoubtedly, Augmented Reality (AR) has an enormous potential to change several industries in the next years. Trax, the startup of our 10th episode, is focusing its efforts on using AR to change the way retail companies manage their on shelf products. To retailers, that means being able to better visualize, in real-time, their products in-store […]
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Airspace: Traction Of A Platform For Time-Critical Deliveries – with Nicholas Bulcao [Ep#9]
Waiting for something to be delivered makes you anxious. Right? Well, there are some businesses that get more than just anxious by late deliveries. An airline company that is waiting for a part to one of its planes may lose up to U$ 150,000 per hour if its aircraft stays on the ground. A patient […]
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Riby: How a Fintech Got Traction By Helping People On Accessing Financial Services In Africa – with Abolore Salami [Ep#8]
Here we go to Africa, where we find many people who work hard but have difficulties in earning a good income as well as in saving for their futures. And these are exactly the issues that our next guest, Abolore Salami, is addressing through his startup: Riby. Riby provides cooperatives a platform to organize their […]
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