Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg

This is a book I’ve recommended many times to new startup founders.

If you want to come up with effective strategies to get new customers for your startup, “Traction” will help you a lot.

First, it presents and explains the following 19 different strategies to acquire customers:

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Hacking Growth by Sean Ellis and Morgan Brown


Certainly, understanding Growth Hacking methodology may help you a lot on validating your product as well as choosing and optimizing the marketing channels that will boost your startup growth.

First you have to understand that your startup growth shouldn’t be treated as a mere consequence of your product’s intrinsic value. Don’t think your customers will run to buy from your startup just because you have a great product.

In this book, Sean Ellis (founder of growthhackers.com) and Morgan Brown present—through several examples—the process called Growth Hacking. The process consists basically of:

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