Subscription Marketing: CAC, LTV, and ROI

Subscription Marketing, CAC, LTV, ROI

A great subscription startup demands wise marketing initiatives. And to be wise about your marketing campaigns you must master key metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and Return on Investment (ROI). Probably, you’ve listened about these metrics before. They might seemed interesting, but you didn’t care thaaaat much about them. […]

Automio: A Platform For Lawyers to Automate and Market Their Services – with Claudia King [Ep#12]

Claudia King worked for many years as a lawyer, but she became really stressed out about the so called billable-hour model. As in any service that depends on the time of the people working in the company, the scalability of the business is restrained by the number of hour people are able to perform. With […]