Subscription Marketing: CAC, LTV, and ROI

Subscription Marketing, CAC, LTV, ROI

A great subscription startup demands wise marketing initiatives. And to be wise about your marketing campaigns you must master key metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and Return on Investment (ROI). Probably, you’ve listened about these metrics before. They might seemed interesting, but you didn’t care thaaaat much about them. […]

Cityfurnish: An Indian Startup That Provides Online Furniture Rental – with Neerav Jain [Ep#20]

Cityfurnish is a startup from India that offers online furniture rental. It was founded in 2015 by Neerav Jain and Saurabh Gupta and today it has more than 10 thousand subscribers, $3MM in Anual Recurring Revenue. In our 20th episode, Neerav tells us about the beginning of the journey, the idea validation process, the marketing […]