Automio: A Platform For Lawyers to Automate and Market Their Services – with Claudia King [Ep#12]

Claudia King worked for many years as a lawyer, but she became really stressed out about the so called billable-hour model. As in any service that depends on the time of the people working in the company, the scalability of the business is restrained by the number of hour people are able to perform.

With a strong interest for automation, Claudia became determined to disrupt that kind of business model by not only automating the processes, but allowing lawyers to sell their automated services online.

In the 12th episode, Claudia tells us about the early days of her startup Automio and what were the challenges she faced to find the product-market fit and finally generate traction.

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Hacking Growth by Sean Ellis and Morgan Brown


Certainly, understanding Growth Hacking methodology may help you a lot on validating your product as well as choosing and optimizing the marketing channels that will boost your startup growth.

First you have to understand that your startup growth shouldn’t be treated as a mere consequence of your product’s intrinsic value. Don’t think your customers will run to buy from your startup just because you have a great product.

In this book, Sean Ellis (founder of growthhackers.com) and Morgan Brown present—through several examples—the process called Growth Hacking. The process consists basically of:

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