Book: The Startup Owner’s Manual – by Steve Blank and Bob Dorf

I bought this book many years ago and I’m still using it heavily.

First, if you don’t know Steve Blank, stop for a minute and check his blog. The guy is a startup guru and this book is #1 Amazon Title in “Entrepreneurship” category.

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Define Your Startup’s Minimum Viable Product (MVP)

You’ll only be able to generate good traction when all the three elements of your idea are properly defined—the problem, the solution and the business model.

Which means your assumptions about each one of these elements have to be true.

And to know which of your current assumptions work and those that should be replaced by better assumptions, there is just one way, my friend: to validate them in the market—with real people.

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