Think Exponentially When Building Your Startup

With the first version of your business model canvas, you are ready to check if your assumptions will succeed or fail.

However, I ask you to think BIG.

Salim Ismail, Michael Malone and Yuri Geest identified 10 attributes of what they call the Exponential Organizations (check their book here):

An Exponential Organization is one whose impact (or output) is disproportionally large—at least 10x larger—compared to its peers because of the use of new organizational techniques that leverage accelerating technologies.

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Exponential Organizations by Salim Ismail, Michael Malone and Yuri Van Geest


Are you designing your startup to be an exponential organization? If still don’t know what it is, I recommend you the book Exponential Organizations.

Let’s hear the authors: “An Exponential Organization is one whose impact (or output) is disproportionally large—at least 10x larger—compared to its peers because of the use of new organizational techniques that leverage accelerating technologies.”

Continue reading “Exponential Organizations by Salim Ismail, Michael Malone and Yuri Van Geest”