Traction is a book I’ve recommended many times to new startup founders. If you want to come up with effective strategies to get new customers for your startup, “Traction” will help you a lot. First, it presents and explains the following 19 different strategies to acquire customers:
I bet you’ve been working hard on thinking about your solution design and features. Right? But, what about your strategy to call customers’ attention towards your product or service? What about your plan to make them start and keep using it? And how will you make them buy more from you?