Designing a Business Model For Your SaaS Subscription Startup

How much of your creative time have you invested in designing the business model for your SaaS subscription startup? There are two kinds of startup founders. The first believes success will naturally emerge from the product idea. The second believes success will happen only through a powerful business model. Which kind of founder do you […]

How Do You Communicate, Sell And Deliver Value To Your Customers?

At this point, you already should know a lot about your customers and your Value Proposition. Now it’s time to define how you’ll communicate, sell and deliver your value to them. Here we have some examples of channels: Online sales; Sales Team; Own Stores; Partner Stores; Social Networks; Mass Merchandisers; Retailers; Sales Rep-firms; Distributors. Others….

Who Are Your Startup’s Customers?

At this point, you’ve already done several interviews about the problem with your potential customers. Based on these interviews, you have a clearer picture about who your customers are. However, you need more than just a blurry picture of them. To move on with confidence, you must present a better answer than just “women, in […]

What Is Your Startup’s Value Proposition?

When a customer is considering buying a product, she will start (consciously or unconsciously) relating its features to a possible benefit for her life. Everything that can make her life better, she’ll consider as a value. Well, your value proposition is all the value (in your customers perspective) you are delivering through your product or […]

What Is Your Business Model Hypothesis?

It’s time to translate your business idea into a business model hypothesis, which will help you on better: Visualize the idea: it will consolidate the problem and the solution under the “Value Proposition”, which—with other 8 components—will bring you a clearer picture of what you’re aiming to build. Communicate the idea: once it’s easier to […]