Design Your Hypothesis Through The Business Model Canvas

After assessing your startup idea, it’s time to translate it into a business model hypothesis, which will help you on better:

  1. Visualizing the idea: the business model hypothesis will consolidate the problem and the solution in the business model component called “value proposition” which—with other 8 components—will bring you a clearer picture of what you’re aiming to build.
  2. Communicating the idea: once it is easier to visualize it, it will be easier to communicate your idea to other stakeholders as: employees, co-founders and investors.
  3. Iterating the idea: With a structured framework, it will also be easier to analyze and define which assumptions should be tested first and how could you iterate your business model hypothesis in order to achieve success.

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Business Model Generation by Alexander Osterwalder and Yves Pigneur

A great business model is the basis of any successful startup.

In this book, you’ll learn about The Business Model Canvas (BMC)—which is a very objective framework that will help you on designing, analyzing and iterating your business model.

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