What Is Your Startup’s Value Proposition?

When a customer is considering buying a product, she will start (consciously or unconsciously) relating its features to a possible benefit for her life. Everything that can make her life better, she’ll consider as a value. Well, your value proposition is all the value (in your customers perspective) you are delivering through your product or […]

What Is Your Business Model Hypothesis?

It’s time to translate your business idea into a business model hypothesis, which will help you on better: Visualize the idea: it will consolidate the problem and the solution under the “Value Proposition”, which—with other 8 components—will bring you a clearer picture of what you’re aiming to build. Communicate the idea: once it’s easier to […]