Entrepreneurial Negotiation is a comprehensive guide for you to understand the negotiation process and to improve your negotiation skills. As a startup founder, you’ll have to negotiate with many parties like co-founders, customers, suppliers, employees and other stakeholders. What you get from each negotiation will impact directly on your startup’s short and long-term outcomes.
This is certainly a must-read book for everyone that wants to understand the dynamics of disruptive and sustaining innovations. Clayton Christensen brings essential conclusions from his study about the Hard Disk industry evolution. These conclusions help us on understanding why disruptive innovations represent such a big threat for established companies. Why is it so difficult […]