What Is Your Business Model Hypothesis?

It’s time to translate your business idea into a business model hypothesis, which will help you on better: Visualize the idea: it will consolidate the problem and the solution under the “Value Proposition”, which—with other 8 components—will bring you a clearer picture of what you’re aiming to build. Communicate the idea: once it’s easier to […]
Business Model Generation by Alexander Osterwalder and Yves Pigneur

In Business Model Generation, you’ll learn about the methodology called The Business Model Canvas (BMC)—a very objective framework that will help you on designing, analyzing and iterating your business model.