Trax: A Platform That Digitizes The Physical World Of Retail And Its Traction Story – with Joel Bar-El [Ep#10]

Undoubtedly, Augmented Reality (AR) has an enormous potential to change several industries in the next years.

Trax, the startup of our 10th episode, is focusing its efforts on using AR to change the way retail companies manage their on shelf products. To retailers, that means being able to better visualize, in real-time, their products in-store conditions and performance across all retail channels, so they can get gather better insights about their strategies and execution.

In this episode, Joel Bar-El, co-founder of Trax, tells us how the startup went from an idea to contracts with giant retailers like Coca-Cola and Proctor & Gamble.  

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XXII: Finding Traction in Virtual Reality and Artificial Intelligence Technologies – with Damien Mulhem [Ep#3]

In this episode, I interviewed Dam Mulhem, co-founder of XXII—a french startup that designs solutions based on Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Artificial Intelligence (AI). Dam brings to the conversation important elements that have helped XXII to get in the traction stage as: economies of scope, B2B vs. B2C, culture evolution and new platforms. On the other hand, there were significant challenges in the way too, as: finding the great use of VR and focusing team’s efforts on XXII’s priorities.

Continue reading “XXII: Finding Traction in Virtual Reality and Artificial Intelligence Technologies – with Damien Mulhem [Ep#3]”

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