7 STARTUP ESSENTIALS

A series of 7 Live Webinars about the fundamental startup elements you must know to become a confident founder.

AFTER THE IDEA, A BLANK SHEET.

YOU'RE EXCITED ABOUT YOUR STARTUP IDEA,
BUT YOU FEEL LOST ON WHAT TO DO NEXT.

[FIRST-TIME FOUNDER WHO DOESN’T KNOW MUCH ABOUT DEVELOPING A STARTUP]

If you got here, you probably have an amazing idea for a product, a service or an app that can revolutionize the world. Right?

Not only can this idea improve people’s lives, but it definitely can become a scalable business that will make you a successful entrepreneur. 

But, deep in your mind, your startup idea is also bringing you a frustration feeling, because you don’t know exactly how to start turning the dream into reality. 

If you feel one or more of the symptoms below, keep scrolling the page….

  • You feel totally lost on how to make your idea happen.
  • You believe so much in the idea, but got stuck for a long time;
  • Don’t have time nor energy to read everything about startup development;
  • Don’t feel 100% confident to talk with potential partners or investors about your idea;
  • Don’t know much about business.

START BY THE ESSENTIALS...

LEARNING ABOUT YOUR STARTUP ESSENTIALS

WILL TURN YOU INTO A...

CONFIDENT FOUNDER

A founder who knows so well the fundamentals of his/her startup that is 100% confident of its value.

RATIONAL FOUNDER

A founder who use his/her startup's essentials to take well informed decisions about the next steps to be performed.

ASSERTIVE FOUNDER

A founder who can convey clearly all the relevant messages about his/her startup, so he/she is capable of making people to listen.

PERSUASIVE FOUNDER

A founder who uses his/her knowledge about the essentials to convince people about the idea strength.

FOCUSED FOUNDER

A founder who knows what is important and what should be his/her focus right now.

ADAPTIVE FOUNDER

A founder who understands the importance of being open to learn and adapt the essentials.

The Seven Essentials

Problem

Map all the important elements of the problem you're solving and assess how relevant it really is.

Market Size

Identify the market size for the solution you've created.

Solution

Precisely state all the important aspects of your solution. Be confident about your idea.

Business Model

Design your business model hypothesis to build a business from your startup idea.

Validation

Understand the methods you can use to validate your idea.

Cash

Build your Cash Flow Forecast and understand how much money do you need.

Team

Visualize the main roles a startup team must perform. Have a clearer understanding of the skills still missing.

Hi, I'm Alexandre Azevedo.

My professional life started in a big corporation environment, where I worked for almost 12 years (most of this time in the Corporate Finance department).

But, one day I decided quitting my job. Why? 

Because I was in love with startup development.

By now, it’s been more than 10 years I’ve been studying about startup development, as well as practicing the concepts, methodologies and tools I’ve seen in this time.

What I discovered from all that? That there is a ton of great resources and they can improve a lot founders’ ability to build successful businesses. Customer’s journey, storytelling, pitch deck, design thinking, agile methodologies, and so on…

But, investing too much time to learn all of that gives you too little time to start your execution. And for startups, fast execution is fundamental.

In this very beginning, you need to prioritize your learning, so you can start executing fast, but with a solid basis.

That’s why I selected 7 startup essentials to help you on getting educated about startup development, so you can start executing things. 

From these 7 essentials, I created the 7 Startup Essentials Webinar Series

HOW IT WORKS?

Enroll the "7 Startup Essentials" Webinar Series

After enrolling in the Webinar Series, I'll send you an email confirming your enrollment and providing you all the details and links to access the first webinar. At the end of each webinar, you'll receive the link to access the next webinar.

Attend the Webinars (or watch the recordings)

At the scheduled date and time, click on the link and you'll be directed to the live webinar. In each webinar I'll present you one of the seven startup essentials. I'll explain the concept, give you examples and provide resources. At the end of each webinar, I'll answer your questions.

Do the Assignments

The webinar has ended. But, the learning process is just beginning. It's time for you to apply to your startup, what you've learned in the webinars. If you're facing difficulties, just send me a message.

Receive My Feedback

At the end of our series, you'll send me your startup's 7 essentials. I'll send you my written feedback, considering some suggestions on what you should work on to improve your work.

WHAT WILL YOU FIND IN THE "7 STARTUP ESSENTIALS" CLASSES?

7 Live Webinars (7 hours)

I'll teach you the seven essentials in 7 live webinars in a 21-day period. After 30 days, you'll have learned about the essentials and practice them with your startup's case.

Replay of missed webinars

The webinars will be recorded. So, if you missed one or more webinars you can access the replays.

Supportive Spreadsheets

In some of the webinars, I'll provide you spreadsheets / models to help you understand and apply the concepts we discussed.

Questions

If you have doubts about the contents presented in the webinars, you can send me your question during the webinar (Q&A session at the end) or via e-mail.

Alex Feedback

At the end of our series, you'll have the opportunity to send me all your assignments so I can give you my feedback. I'll consider your rationale and clarity of the elements.

OUR NEXT WEBINAR SERIES STARTS ON FEBRUARY, 29th!

Grab your seat!

Days
Hours
Minutes
Seconds

MORE DETAILS, PLEASE

Here you'll find the dates and the topics we'll cover.

Feb, 29th / 9:00 AM (EST) / Saturday
Webinar #1: Problem

Our first topic is at the core of any successful startup. If customers don't find the problem you're solving relevant, they won't really care about your solution. In this webinar, we'll talk about the aspects of the problem that make it relevant for your customers and how to do the problem investigation.

Mar, 3rd / 9:00 AM (EST) / Tuesday
Webinar #2: Market Size

This second essential refers to the relevancy of the problem from the aspect of your startup. How far can you go by addressing the problem you've chosen? It will depend on the market size. In this webinar, I'll present you 3 important market size components and how you can assess your startup's market size.

Mar, 7th / 9:00 AM (EST) / Saturday
Webinar #3: Solution

Yes, this is the essential you've been dedicating the most of your time and attention to. However, you probably haven't clearly stated your idea in terms of benefits for the customers or analyzed the alternatives they have to solve the problem. That's what we'll see in this third webinar.

Mar, 10th / 9:00 AM (EST) / Tuesday
Webinar #4: Business Model

It's time to talk business. After assessing the problem and the market size, and defining the core components of your solution, you must define a strategy to build a business from it. In our fourth webinar, we'll see a methodology called The Business Model Canvas and all its 9 components.

Mar, 14th / 9:00 AM (EST) / Saturday
Webinar #5: Validation

At the core of startup development, we'll find the validation process. Considering you're trying to build something new, your idea is based on assumptions. In this webinar, I'll present you the process of validation as well as several validation methods to test your solution.

Mar, 17th / 9:00 AM (EST) / Tuesday
Webinar #6: Cash

To build a successful venture you need to greatly manage your startup's cash. Zero cash? Your startup's dead. And don't fool yourself: if you're considering raising funds, understanding your cash flow is even more important (investors won't give you money, if you don't know exactly what you'll do with it). To leverage this webinar's effectiveness, I'll provide you an easy cash flow forecasting spreadsheet.

Mar, 21st / 9:00 AM (EST) / Saturday
Webinar #7: Team

In our last webinar, we'll cover the last essential: The Team. In this live, I'll present you the main startup activities you should get your team to cover, as well as some thoughts about recruiting new people to be with you in your journey.

Okay. It's Time To Learn...

At this point, you must have understood the importance of your startup’s essentials. Now, it’s time to step ahead and invest some time to become a more confident founder…

BE PART OF 7 STARTUP ESSENTIALS WEBINAR SERIES

7 live webinars to learn about startup 7 essentials.
$79
$ 49
  • 7 Live Webinars (1 hour each)
  • Replay of Missed Webinars
  • Templates & Spreadsheets
  • Questions & Answers
  • Final Feedback from Alex

Frequently Asked Questions

Most frequent questions and answers

At the end of each webinar, you’ll receive the recording to watch it whenever you want. So, if you miss one or more, you can check it later. 🙂

If you’re just replicating an already validated business (as a liquor store, traditional online businesses, franchises, etc), this is not for you. If you have doubts, just send me a message with your general business idea, and I’ll respond to you.

Yes. The 7 Startup Essentials will bring you the elements to take you from the idea stage to a “ready to execute” stage.

No. Despite most of the startup essentials presented in this series are related to business, I’ll present them in a very objective form everyone can understand. Less jargon, more meaning.

NOT SURE, YET?

Send me a message with your doubt! 🙂

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