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The Traction Stage

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On June 1, 2018 By Alexandre Azevedo

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Latest Startup Stories

Goodwall: Generating Traction for a Platform that Connects Students, Universities and Employers – with Taha Bawa
Trax: A Platform That Digitizes The Physical World Of Retail And Its Traction Story – with Joel Bar-El [Ep#10]
Airspace: Traction Of A Platform For Time-Critical Deliveries – with Nicholas Bulcao [Ep#9]
Riby: How a Fintech Got Traction By Helping People On Accessing Financial Services In Africa – with Abolore Salami [Ep#8]
Bambu: How a Robo-Advisory Platform For Financial Institutions Generated B2B Traction – with Ned Phillips [Ep#7]

Lessons & Tools

How Much Money Does Your Startup Need To Generate Traction?
Define Your Startup’s Minimum Viable Product (MVP)
Think Exponentially When Building Your Startup
Design Your Hypothesis Through The Business Model Canvas
Assessing Your Startup Idea: The Problem, The Solution And The Business Model

Readings

Business Model Generation by Alexander Osterwalder and Yves Pigneur
Exponential Organizations by Salim Ismail, Michael Malone and Yuri Van Geest
Hacking Growth by Sean Ellis and Morgan Brown
The Innovator’s Dilemma by Clayton M. Christensen
Zero to One by Peter Thiel

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