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The Traction Stage

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On June 1, 2018 By Alexandre Azevedo

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Latest Startup Stories

Riby: How a Fintech Got Traction By Helping People On Accessing Financial Services In Africa – with Abolore Salami [Ep#8]
Bambu: How a Robo-Advisory Platform For Financial Institutions Generated B2B Traction – with Ned Phillips [EP#7]
Boostlingo: Traction Of A Platform That Connects Interpreters To The World – with Dieter Runge [EP#6]
Farmstand: How a Sustainable, Ethical And Healthy Food Startup Found Traction – with Steven Novick [Ep#5]
BabelBark: Traction In a Multi-sided Platform For The Pet Industry – With Roy Stein [Ep#4]

Lessons & Tools

How Much Money Does Your Startup Need To Generate Traction?
Define Your Startup’s Minimum Viable Product (MVP)
Think Exponentially When Building Your Startup
Designing Your Hypothesis Through The Business Model Canvas
Assessing Your Startup Idea: The Problem, The Solution And The Business Model

Readings

Business Model Generation by Alexander Osterwalder and Yves Pigneur
Exponential Organizations by Salim Ismail, Michael Malone and Yuri Van Geest
Hacking Growth by Sean Ellis and Morgan Brown
The Innovator’s Dilemma by Clayton M. Christensen
Zero to One by Peter Thiel

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