BANG!
The idea for an awesome product or a service sparked in your mind…
From thoughts like: “How cool would it be?”, derived the decision: “I will make it happen.”
However, there is a difference between decide doing something and actually DOING IT.
Probably, you have already produced some schemes, spreadsheets, flows, and sketches about your idea.
But, when you face EXECUTION you simply avoid it.
Why?
Because the fear of losing something (money, time, energy, reputation) makes you doubt your idea assumptions.
“What if I’m wrong?”
“What if I’m not seeing my idea flaws?“
Well, the truth is: every entrepreneur must deal with uncertainty.