About The Traction Stage

Alex - BW

Hello and welcome to The Traction Stage!

My name is Alexandre Azevedo and I’m passionate about startup development (mainly, in entrepreneurs’ ability to turn an idea into a successful business model). I’ve been studying about startups for some years and I strongly believe in their power to change the world for better.

Founders’ creativity for solving important problems allied with emerging technologies and digitization makes almost everything possible.

However, there are important hurdles that founders face during the early stage of their ventures and being able to tackle these challenges is essential for achieving success. Obviously, there are several ways of doing it. Each startup has its own challenges and counts on different elements to overcome them.

Nevertheless, I believe that being aware of how entrepreneurs worked in their journey to traction might bring us powerful insights to consider in our own startup execution challenges.

That’s the purpose of The Traction Stage: to understand how entrepreneurs are doing it, in real life.

So, how do they get from idea to the traction stage? To answer this question, I will interview entrepreneurs from all over the world to hear their stories and how did they find traction for their businesses.

Of course, I invite you to join me in this journey!

So, what is traction anyway?

Certainly, ‘traction’ definition may vary from startup to startup. However, in order to align our understanding about what traction is, let’s use Gabriel Weinberg definition:

Traction is a sign that your company is taking off. It’s obvious in your core metrics: If you have a mobile app, your download rate is growing rapidly. If you’re running a subscription service, your monthly revenue is skyrocketing. If you’re an organic bakery, your number of transactions is increasing every week. You get the point.*

* Weinberg, Gabriel. Traction: How Any Startup Can Achieve Explosive Customer Growth (p. 1). Penguin Publishing Group. Kindle’s Edition.

Finally, I invite you to share your thoughts and experiences by sending your comments or suggestions.

Let’s go together to the traction stage.

Alexandre Azevedo