About The Traction Stage

Alex - BW

My name is Alexandre Azevedo and I’m passionate about startup development (especially, in entrepreneurs’ ability to turn an idea into a successful business model). I’ve been studying about startup development for some years and I strongly believe in power the power of startups to change the world for better.


Well, someday you were thinking about your ordinary life and how things could be different if someone just solved that annoying problem through a solution that does it and does that…. 

“Why people don’t do it? Why people don’t do it?” You kept asking yourself… 

Until the moment you’ve changed the question to: “Why don’t I do it myself? Yes…”

And here we go. Like the second Big Bang goes inside your brain, the idea starts expanding rapidly and your mind can’t go back to the state it was before.

Faced with an innovative idea, full of willingness to turn it into reality, you then decide to build a startup to make this idea fly really high (and you make a lot of money too. Why not?)

Awesome, right? But, how to build and develop a startup from now on?

You may have already realized it won’t be easy. But, in the same time, you think: “It’s possible!”

The good news is that there are a lot of good startup development concepts, tools, methodologies and frameworks that will help you on your journey.

The not so good news is that, there are a LOT of things to be learned… And guess what is one of the elements you need the most, now? Speed.

Right. I understand you really want your startup to fly as soon as tomorrow.

But, be sure that learning the fundamentals about startup development will save you tons of time in the next months/years. They’ll make you more sharpen to quickly answer the demands of being a founder (they’ll come from everywhere) and taking the right decisions.

This is the reason I’ve created The Traction Stage: to bring you the most fundamental startup development contents, so you may learn them and put them into practice right away with your idea.

From now on, we have a common goal: to get your startup to the traction stage (i.e., when you’re already noticing a consistent market demand for your product/service). 

And to connect all the content to startup reality, I also produce and publish interviews with successful startup founders from all over the world.

If your just starting right now, take a look at the first post here.

If you already have a previous knowledge on startup development, check which startup questions may add the most value to you here.

So, what is traction anyway?

Certainly, ‘traction’ definition may vary from startup to startup. However, in order to align our understanding about what traction is, let’s use Gabriel Weinberg definition:

Traction is a sign that your company is taking off. It’s obvious in your core metrics: If you have a mobile app, your download rate is growing rapidly. If you’re running a subscription service, your monthly revenue is skyrocketing. If you’re an organic bakery, your number of transactions is increasing every week. You get the point.*

* Weinberg, Gabriel. Traction: How Any Startup Can Achieve Explosive Customer Growth (p. 1). Penguin Publishing Group. Kindle’s Edition.

Finally, I invite you to share your thoughts and experiences by sending your comments or suggestions.

Let’s go together to the traction stage.

Alexandre Azevedo