What Are Your Startup’s Key Resources?
Your decisions about your business model will demand key resources to make it run successfully. Accordingly to Alexander Osterwalder, these resources are:
Traction – by Gabriel Weinberg
Traction is a book I’ve recommended many times to new startup founders. If you want to come up with effective strategies to get new customers for your startup, “Traction” will help you a lot. First, it presents and explains the following 19 different strategies to acquire customers:
What Are Your Startup’s Revenue Streams?
Yes, this is the part where you start capturing the value created for your customers. It’s the definition of who will pay for what and how much.
How Will Your Startup Get, Keep And Grow Its Customers Base?
I bet you’ve been working hard on thinking about your solution design and features. Right? But, what about your strategy to call customers’ attention towards your product or service? What about your plan to make them start and keep using it? And how will you make them buy more from you?
Running Lean by Ash Maurya
It took me some time to read this book because I thought it would follow much of the thoughts I’ve seen in The Lean Startup (Eric Ries) and The Startup Owner’s Manual (Steve Blank). Indeed, once it is based on The Lean Startup methodology, Ash has naturally included its elements in Running Lean. However, there […]
What Is Your Startup’s Cash Runway?
Now that you know what your cash burn rate is, you may understand this post’s question. Your Cash Runway is the amount of time your startup has before its cash ends. For example, if your startup’s cash balance is being reduced by $5,000 per month, and you have $20,000 as available cash, in 4 months […]
What Is Your Startup’s Cash Burn Rate?
Cash Burn Rate is one of the core financial metrics you have to keep in mind, all the time. Okay, but what is it? There are 2 different burn rates: For instance, if you estimate your startup will spend $48,000 in the next 24 months, your Gross Burn Rate is $2,000/per month (total costs divided by the number of months). […]
How Do You Communicate, Sell And Deliver Value To Your Customers?
At this point, you already should know a lot about your customers and your Value Proposition. Now it’s time to define how you’ll communicate, sell and deliver your value to them. Here we have some examples of channels: Your channel strategy will probably count with more than one of those channels. For example, you may […]
Who Are Your Startup’s Customers?
At this point, you’ve already done several interviews about the problem with your potential customers. Based on these interviews, you have a clearer picture of who your customers are. However, you need more than just a blurry picture of them. To move on with confidence, you must present a better answer than just “women, in […]
What Is Your Startup’s Value Proposition?
When a customer is considering buying a product, she will start (consciously or unconsciously) relating its features to a possible benefit for her life. Everything that can make her life better, she’ll consider as a value. Well, your value proposition is all the value (from your customer’s perspective) you are delivering through your product or […]