Trax: A Platform That Digitizes The Physical World Of Retail And Its Traction Story – with Joel Bar-El [Ep#10]

Undoubtedly, Augmented Reality (AR) has an enormous potential to change several industries in the next years.

Trax, the startup of our 10th episode, is focusing its efforts on using AR to change the way retail companies manage their on shelf products. To retailers, that means being able to better visualize, in real-time, their products in-store conditions and performance across all retail channels, so they can get gather better insights about their strategies and execution.

In this episode, Joel Bar-El, co-founder of Trax, tells us how the startup went from an idea to contracts with giant retailers like Coca-Cola and Proctor & Gamble.  

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Airspace: Traction Of A Platform For Time-Critical Deliveries – with Nicholas Bulcao [Ep#9]

Waiting for something to be delivered makes you anxious. Right? Well, there are some businesses that get more than just anxious by late deliveries.

An airline company that is waiting for a part to one of its planes may lose up to U$ 150,000 per hour if its aircraft stays on the ground. A patient who waits for an organ to be delivered in the hospital, might have her chances of surviving reduced the more she has to wait.

Well, solving this kind of critical shipping problems is exactly the focus of Airspace Technologies. 

In this episode, Nick Bulcao, co-founder of Airspace, tells us about the very beginning of Airspace’s journey and how he and his co-founder were able to generate traction for the company. 

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How Much Money Does Your Startup Need To Generate Traction?

Certainly, this is the kind of question you need to answer in order to improve your startup’s chances of success.

While the lack of cash means the end of your startup’s activities, raising too much money may force you into unnecessary sacrifices—delivering too much equity to investors, accepting unfavorable terms, etc.

Continue reading “How Much Money Does Your Startup Need To Generate Traction?”

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